YouTube has announced that its Original content will soon be available totally free, in an ad-supported model, in a major move from the platform.
YouTube also unveiled a new and returning slate of original series and specials focused on music, learning and personalities that will all be free with ads.
This gives advertisers more opportunities than ever to tap into YouTube’s audience and will allow consumers all over the world access to free content.
YouTube unveiled a new and returning slate of original series and specials focused on music, learning and personalities that will all be free with ads, including seasons 1 and 2 of “Cobra Kai” beginning this autumn.
The announcements were made on stage today at YouTube’s annual Brandcast event by Chief Business Officer Robert Kyncl.
“For today's viewers, primetime is personal and our content resonates so strongly due to the diversity and richness of our unmatched library and platform capabilities,” said Kyncl. “While every other media company is building a paywall, we are headed in the opposite direction and now have more opportunities than ever to partner with advertisers and share our critically- acclaimed originals with our global audience.”
Additional series and specials will be announced at a later date.