lastminute.com has launched an insight-based multi-channel, international marketing campaign, dubbing the term ‘Holiopathy’ to promote its packaged products as a medicine-like remedy to January blues.
Instagram has removed a button that was at the top of people's feeds and directed people to IGTV, its long-form video hub, saying very few users have been clicking on it.
Andy Wilson, Head of Media, Dropbox, shares his insights about the state of the European media industry and how technology is fundamentally shifting the way professionals collaborate and communicate. A clashing of cultures & the future of collaboration in the...
Over the last decade we’ve seen the rise in social media influencers grow and saturate the market, but which online identities are generating the most attention? A new infographic looks at the most popular social media influencers (according to Google).
Super Bowl ad rates reached $4.51 million a piece for 30-second spots last year – the second-most expensive rates ever, but in game revenue fell, according to new research.
The fourth quarter of 2019 saw UK marketing budgets saw a small return to growth after a stagnant period, according to new data.
A new paid video streaming service Quibi has launched, offering original short form Hollywood shows that are 10 minutes or shorter, part funded by ads.
FA allowed bookmaker Bet 365 to stream 23 matches over the weekend, drawing criticism for encouraging gambling in exchange for views.
Video ad tech company Tremor is to buy video advertising platform Unruly from News Corp, as the media giant bows out of ad tech.
CES in Las Vegas has just begun, showcasing cutting-edge gadgets, apps and products that could shape technology in the 20s, with ecommerce, short videos and facial recognition dominating the pre-event hype. We look forward to the seven biggest innovations and developments from the biggest tech expo of the year.
DFS has partnered with animation studio, Aardman, to create a multi-channel campaign with iconic characters, Wallace & Gromit.
An 8-year old boy has been revealed as the highest earning YouTube star of 2019, overtaking PewDiePie, with almost 22 million subscribers.
From deep fakes to mind-reading wristbands, technology took us in some strange directions during 2019. In this special article, we celebrate the 10 weirdest news stories of the year.
As 2019 draws to a close, we look at some of the biggest marketing blunders of the year. From the US military threatening to bomb alien hunters to lethal conker recipes, there were plenty of mistakes from companies that should know better. Read on, learn from the mistakes and hope your team doesn’t make the list in 2020…
Targeting by a traditional demographic approach is no longer effective when the goal is serving relevant advertising and personalisation of experiences at scale, and a ‘perennial’ approach is now needed, according to a new report.
The award for best ad during the Oscars went to Google, who’s one minute slot showed how Google Assistant could dramatically alter some iconic movie moments. See why it’s our video viral of the week below…
Spotify has launched in India after a years delay over legal issues.
Social media influencers are earning two-thirds less that in 2017, but overall investment in influencer-led campaigns has almost doubled, according to new research.
As Roma, the first Netflix film nominated for Best Picture at the Oscars, helps establish VOD original content, an impressive 46% of consumers are now choosing Netflix to watch a film for the very first time, according to new research.
To celebrate the Oscars, YouTube has ranked the best picture nominees based on their trailer’s YouTube views. If the Academy votes the same way as YouTube fans, Black Panther will be the winner.