The year in review: 17 biggest digital trends of 2018

2018 was another big year for digital marketing, with the rise of voice search, AI going mainstream and Walmart buying FlipKart. This was the year that Spotify went public, Huawei overtook iPhone and a video game sparked a dance craze. In this special report, we’ve identified 17 of the biggest trends of the year.

Global digital trends in 2017: Half the world now owns a smartphone

Internet usage grew slightly faster than it did in 2015, while social media users more than doubled in a year, spurred on by mobile, according to a comprehensive global report from We Are Social. 2017 Digital Yearbook from We Are Social Singapore The report also found...

Global ad spend: North America and Russia drive 4.4% growth for 2016

There is a positive outlook for the global advertising market in 2016, set to continue in 2017 powered by the ongoing growth of Digital, according to new research. The study, from Carat, is based on data received from 59 markets across the Americas, Asia Pacific and...

European digital ad spend catching TV

Online advertising in Europe reached 11.8% growth to reach a market value of €30.7bn, remaining the second biggest media category as catches TV in terms of investment. All European markets reported positive growth and it was not only the developing markets which are...

Kaspersky becomes victim of malware that it discovered

Kaspersky has revealed that its own systems were recently compromised by hackers, meaning that the online security firm has become a victim of the very malware that it had discovered three years before. Kaspersky Lab said it believed the attack from the DuQu bug was...

3M turns banners into Post-It notes

3M has embarked on a novel new digital marketing campaign that transforms ‘annoying’ re-targetted banner ads into something more useful- a reminder note for yourself. View the case study below: If the same banner comes up again and again, why not make it a Post-it...