Jan 10, 2020 | Ad tech, Ads, AR, Artificial intelligence, Clothing, Content, CPG, FMCG digital marketing, FMCG digital marketing food and beverages, Healthcare, Industries, IoT, Marketing transformation, Mobile, Motoring, News, Online advertising, Skills, Social, Social media, Transformation, USA, VR
The CES consumer tech show in Las Vegas features thousands of companies from Google and Samsung to unknown startups, all showcasing their ‘next big thing’ in tech. We take a look at the most notable gadgets to come out of this year’s expo, from the innovative to the odd.
Dec 16, 2019 | Ads, Content marketing, E-commerce, Mobile, News, Regulation, Search, Social, Social media, Video, Viral
2019 was another big year for digital marketing, with the rise of TikTok, audio ads going mainstream and Google buying FitBit. This was the year that Uber went public, brands became activists and the world’s biggest game vanished down a black hole. As the digital decade comes to a close, we’ve identified 17 of the biggest trends of the year.
Nov 25, 2019 | News
Uber has lost its London operating licence by the regulator in a major blow to the ride-hailing app, but will still operate in the city as part of its appeal process.
Sep 4, 2019 | Ads, Content marketing, News
YouTube is phasing out exact counts for public facing channels from this week.
Aug 23, 2019 | Ads, Content marketing, News, Social, Social media, Video
Yahoo Finance UK has released the next episode of “Global Change Agents with Lianna Brinded,” featuring Syl Saller, the CMO of drinks giant, Diageo.
Apr 30, 2019 | Ads, Content marketing, News, Video, Viral
Google’s parent company, Alphabet missed revenue forecasts as it was impacted by a fine from the European Commission for blocking rival online search advertisers. Alphabet, which also owns YouTube, reported $36.3bn (£28bn) in sales for the first quarter, below...
Apr 29, 2019 | Ads, Content marketing, Mobile, News
Nestlé-owned pet product brand Purina has launched an interactive outdoor campaign in France that actually encourages dogs to pee on its latest billboards. The Street Vet stunt, from McCann Paris, was created to disrupt dog checkups and displace steep vet bills. The...
Apr 26, 2019 | Ads, Content marketing, Mobile, News
How good are Google Assistant, Amazon’s Alexa and Apple’s Siri at translating some of the most popular phrases of all time? A new study takes a look… As part of the examination, conducted by One Hour Translation (OHT), 60 well known phrases in English were translated...
Apr 25, 2019 | Ads, Content marketing, E-commerce, Mobile, News, Search, Social
Formats like Shopping Ads, Responsive Search Ads, and Messenger Ads rose in popularity this quarter as advertisers looked for new ways to capture consumer attention, according to new research. The findings, from digital marketing software firm Marin, form part of its...
Apr 25, 2019 | Ads, Content marketing, News
Anzu.io, a blended in-game advertising platform, has appointed a new CEO, Itamar Benedy along with a new programmatic ad solution for games consoles. Benedy is the former CEO of Glispa Global Group and brings over a decade of leadership experience in the ad tech...
Apr 25, 2019 | Ads, News
A combination of climate change, financial insecurity, Brexit, escalating international tensions and lack of social interaction is creating an anxiety time bomb across the globe, according to new research. As this anxiety escalates, it is causing a plethora of new...
Apr 18, 2019 | Mobile, News
The biggest hurdle in turning prototype autonomous vehicles into mass market models is how to cut production costs, but the area energizing engineers most is how to tackle functional safety and cybersecurity, according to a Forrester survey of 54 automotive industry...
Apr 18, 2019 | Content marketing, News, Video
Sports fans are spending five times the cost of Netflix per month on Over the Top (OTT) video streaming content, according to new research. Deltatre today unveiled Where the Money is Going: The Future of Sports Entertainment, an unprecedented global analysis of the...
Apr 17, 2019 | Ads, Content marketing, Mobile, News, Search, Social, Video
UK marketing budgets have enjoyed a surprising comeback for the first quarter of the year, with 21.6% increasing spend versus 12.8% cutting back, according to new data. The quarterly Bellwether from the Institute of Practitioners in Advertising (IPA) features original...
Apr 15, 2019 | Ads, Content marketing, E-commerce, Mobile, News, Video
L’Oreal has pioneered the role of AI and AR in cosmetics, creating the Makeup Genius app that trailblazed a new digital approach to “try before you buy”. In a sector where product trial is constrained by the number of people able to get to beauty counters in stores...
Apr 15, 2019 | Ads, Content marketing, E-commerce, News
Google has launched a new solution designed to help retailers deliver personalised recommendations, unite online with offline shopping experiences and AI analytics. The new platform was introduced under new CEO Thomas Kurian Wednesday at Google Cloud Next 2019 with...
Apr 12, 2019 | Ads, Content marketing, E-commerce, Mobile, News, Social
Many brands take loyalty for granted; Dino Forte, CEO, Ventrica highlights the importance of delivering customer experience that meets the customer’s expectations, and due to this, argues that organisations need to make sure that measures are in place to ensure...
Apr 12, 2019 | Content marketing, News, Video
Disney has revealed its much anticipated streaming service including every Pixar film ever released, all the Star Wars films and every episode of the Simpsons. Disney+ will feature 8,000 film and TV episodes as it unveiled details of the product at its California...
Apr 11, 2019 | Ads, Content marketing, News, Regulation
Tinder continues to track your location when the app is not in use, while Facebook and Instagram not only track your location but also save your home address and most commonly visited locations, according to a new study. With many of our lives relying heavily on...
Apr 11, 2019 | Ads, Content marketing, News
Getting the basics right in the customer experience, rather than running big ad campaigns, can make a bigger difference in building trust for brands according to a new poll that finds 79% of UK consumers will switch brand if trust breaks down. Failing to build trust...
