Dennis Publishing is launching Nowse, a targeted marketing service letting brands connect with the firm’s online audiences, including The Week, IT PRO, Auto Express and Money Week.
Dutch denim brand G-Star Raw is working with Yext to update its information across more than 150 publishers, including Google, Amazon Alexa, and Facebook.
AppsFlyer has secured $210 Million in Series D funding and has been valued at $1.6bn.
Andy Wilson, Head of Media, Dropbox, shares his insights about the state of the European media industry and how technology is fundamentally shifting the way professionals collaborate and communicate. A clashing of cultures & the future of collaboration in the...
Super Bowl ad rates reached $4.51 million a piece for 30-second spots last year – the second-most expensive rates ever, but in game revenue fell, according to new research.
Manchester-based creative and digital agency, Access will be continuing its acclaimed work with the Welsh Government following its successful application to be a roster agency for the provision of digital services.
Location Sciences has agreed to a global data partnership with location data provider X-Mode.
Content discovery platform Taboola has announced the launch of custom brand safety tools powered by Integral Ad Science (IAS).
The publisher of the Daily Telegraph is pulling out of ABC circulation audits, saying it is no longer a 'key metric' for its subscriber-first strategy.
More than eight in ten consumers consider a business’ ethics and values before they make a purchase, reveals a new consumer survey. Environmental responsibility, supporting worker’s rights, and ending animal testing are the three most important business ethics in the 2020s.
People are starting to re-evaluate everyday values that sit at the forefront of tech, culture and media, according to new research.
A new data-led report predicts image, video and music styles set to dominate marketing campaigns, advertising creative and video projects throughout the year, with an interest in 20’s retro gold patterns, ‘occulture’ and big floral visuals set to dominate.
Geopolitical turbulence is propelling us towards an “unsettled” unilateral world of great power rivalries at a time when business and government leaders must focus urgently on working together to tackle shared risks, according to new research.
Google plans to stop all third-party cookies on its Chrome browser by 2022, in a move that will have massive repercussions across the ad industry, which depends on them to track users.
The fourth quarter of 2019 saw UK marketing budgets saw a small return to growth after a stagnant period, according to new data.
Digitas UK has been appointed as digital services partner to E.ON following a competitive pitch and will help the utilities company bring its renewable energy strategy to life throughout 2020.
Ecommerce solutions provider Elastic Path has acquired fellow commerce technology firm Moltin to create a commerce platform that lets clients leverage microservices
A new paid video streaming service Quibi has launched, offering original short form Hollywood shows that are 10 minutes or shorter, part funded by ads.
A quarter of British organisations are failing to carry out any kind of training or coaching for their marketing and sales staff.
True Fit, has struck a strategic partnership with Google Cloud to boost its clothing and footwear personalisation platform for clients.