Reinforcing customers’ (59%) trust’ is the data and marketing industry’s biggest challenge, according to a survey completed by over 230 senior marketing professionals across the UK who judged the DMA Awards 2019.
More than 36% of retailers think that leaving the EU at the end of this month will have mostly negative effects on their business over the next five years, compared to 25% that think it will be mostly positive according to new research.
UK supermarkets have experienced the lowest sales growth over the Christmas period in five years, with sales growing by +0.5% in the last four weeks, according to new research.
Marketing agencies now provide a third of all Google Shopping ads, well ahead of traditional price comparison sites, according to new research.
The Competition and Markets Authority (CMA) has said there is a "strong argument" for tougher regulation to cover the tech giants in the UK, as Google and Facebook are stifling competiton.
Online travel booking giants Expedia and Booking’s recent reported dip in earnings were blamed on growing competition from Google. However, new research suggests travel brands might be struggling as they aren’t delivering the customer experience that consumers expect.
One of the most prestigious awards for young talent trying to get a foothold in the data and marketing industry has been won by Jack Brodie and Brodie Childs from Edinburgh Napier University.
Episerver has signed a definitive agreement to acquire Idio, a content personalisation and analytics platform powering the digital buying experience of some of the world’s largest enterprise organisations.
Shopper marketing specialist firm SMP is opening the doors on sister shop Melody, a global e-commerce agency to help brands win on Amazon.
The growing UK eSports sector is a huge opportunity for brands with 1.2m Brits watching eSports content this year and most open to sponsored content, according to new research.
A UK report looking into Russian interference into the 2016 EU referendum will not be published until after the election, despite claims that it could be released before.
Nielsen has launched a measurement solution to help advertisers evaluate the effectiveness of influencer marketing.
Freelance digital services platform, Fiverr is set to open a category store dedicated to PR talent from around the world.
Chinese tech giant Tencent has partnered with UK based AI company, Mirraid for to place ads in old movies, such as coffee cups and bus posters.
Despite the backdrop of Brexit, 53% of marketers across Europe have made expanding into new markets their top priority for 2020, according to new research.
Marketers are unaware of the risks of ad fraud on mobile advertising campaigns, with 41% not considering mobile ad fraud to be a threat to their ad spend.
The research from Couchbase surveyed 450 heads of digital transformation in enterprises across the U.S., U.K., France and Germany. It found that 73 percent of organizations have made “significant” or better improvements to the end-user experience in their organization through digital innovation.
Vodafone Business Ventures and Mencap are launching Connected Living, a scheme that aims to use internet of things (IoT) technology and connectivity to enhance the quality of life for people with a learning disability through bespoke software adapted to meet the unique needs of its users.
Disney UK and EMEA have teamed up with eight major brands including eBay, Hilton Hotels, Boots Soltan, Europcar, Kellogg’s, Albert Bartlett, Duracell and Babybel as part of its promotion for recently released Toy Story 4 film.
Google has teamed up with luxury fashion brand Stella McCartney and fashion innovation consultancy Current Global to develop a new supply chain tool.