Digital channels are highly regulated and, while the level of applicable regulation may vary greatly between countries, it’s critical that marketers and leadership teams understand the landscape so they can remove risk.
From data protection to copyright law, ecommerce sales to advertising regulations, digital marketing and communications are highly regulated. The nature of social media creates reputational risk from campaigns that are misunderstood or pressure groups that attack a brand. Being aware of the context and risks helps you create the right approaches for your organisation and your team.
Digital marketing regulation & brand safety best practice training
Popular marketing training topics currently include…
- What brand safety means in a digital world
- An introduction to digital marketing regulation
- Key principles in data protection, GDPR and similar privacy regulations around the world
- Why the regulation of data use in place personal communication matters
- Industry codes of practice and programmes such as Ad Choices
- Advertising code of practice and sales promotion
- How to ensure your influencer marketing is compliant
- Sector-specific regulation and self-regulation in alcohol advertising, tobacco advertising, financial services advertising, pharmaceutical advertising, political advertising, food advertising and any advertising to children
- Keeping your team safe in a digital world including codes for staff using digital and social channels
Your Digital Training Academy programme can be adapted to the marketing techniques used in your own sector, and the relevant principles – whether you’re in B2B marketing, B2C marketing, government or B2B2C.