Learn how to transform your thinking by using digital tools for customer insight or consumer insight. World-class marketing training on how people behave and consume digital media

Training on people’s behaviour in a digital world

Popular marketing topics in training on insight and behaviour include…

  • How to create and use consumer personas
  • How to research and use passions, needs, and pain-points in marketing
  • What are people’s digital media behaviours and how do you find them out?
  • How to use claimed and/or observed behaviour data to gain audience insights
  • What research techniques can you use to build audiences and competitive insights that will improve your campaign?
  • What types of data can marketers use?
  • How to assess website traffic of your competitors or prospective partners
  • How to interpret search data to find patterns, associations and what questions people ask
  • How to interpret Google Ads keyword data to find out what people want
  • How to use Google Trends to source cultural trend insights
  • How to use digital to uncover insights about shopping behaviour
  • How to use consumer insight to understand the digital behaviours of key target groups such as mums or millennials
  • How to use online focus groups to deliver insight
  • How to recruit and manage your own online panel
  • How to use event feedback surveys to boost broader customer insights
  • Your Digital Training Academy programme can be adapted to the marketing techniques used in your own sector, and the relevent principles – whether you’re in B2B marketing, B2C marketing, government or B2B2C.