2019 was another big year for digital marketing, with the rise of TikTok, audio ads going mainstream and Google buying FitBit. This was the year that Uber went public, brands became activists and the world's biggest game vanished down a black hole. As the digital decade comes to a close, we’ve identified 17 of the biggest trends of the year.
Outdoor ad agency Kinetic has launched a new behavioural audience planning platform, Journeys, in a bid to transform the campaign planning capabilities in OOH media.
Ad tech firm Tappx has secured backing from the EU Horizon 2020 SME-1 fund to develop and launch the world’s first Programmatic Server-Side Ad Insertion solution for digital TV.
Adform, the integrated advertising platform, has partnered with Broadsign, the leading digital out-of-home (DOOH) marketing platform.
Bold, saturated hues are expected to dominate many 2020 creative campaigns, with ‘Lush Lava’ and ‘Aqua Menthe’ the fastest growing in popularity, based on data that matches pixels with image downloads.
With a new digital decade ahead, Wesley MacLaggan SVP Marketing at Marin Software, has given his take on the two top marketing trends for next year.
L'Oreal became the top-selling beauty brand on Tmall this year, beating out peers Estee Lauder and SK-II to become one of just fifteen brands to crack one billion RMB in sales on Singles Day.
From guacamole dances to Fortnite fridge destruction, 2019 marked another big year for video viral marketing case studies. Gaming, TikTok and brand purpose were key themes of the most popular ad content. To round off the year, our team has assembled 20 standout virals from around the world for your viewing pleasure…
One of the most viewed ads of the 2019 came from Coca-Cola Brazil, which celebrates the energising effect of a coke’s signature bubbles.
eBay Motors, Gumtree Motors and Motors.co.uk have today announced they are launching a combined platform for automotive dealers under a new B2B brand - eBay Motors Group.
Wavemaker UK and Digital Cinema Media (DCM) - in partnership with the Mayor of London - has launched trailers of six powerful films that capture young people’s views of life in the capital.
With Black Friday and Cyber Monday less than a week away, Marin Software offers a guide to Amazon Advertising to make the most of the sales frenzy.
Bud Light capitalised on the climax of Game of Thrones this year with a big budget Super Bowl ad.
This humorous and fun campaign from Bosch racked up 20 million views on YouTube and Facebook across 8 countries.
The rise of ecommerce and adaptive tech has created new customer touchpoints, allowing consumers to interact with brands through complex networks of channels and platforms. Tim Carter, director of operations at smp offers a guide on creating a joined up experience for the customer that pays off.
In February this year, Premium cognac brand Hennessy XO teamed up with Oscar-nominated director Sir Ridley Scott to produce a lavish mini-movie to promote its signature spirit.
Digital ad verification firm Integral Ad Science (IAS) has bought ADmantX. The transaction brings together the leading provider of contextual intelligence solutions with IAS’s powerful suite of ad verification products, enabling publishers and advertisers to match ads with relevant online content at the page level.
YouTube is letting advertisers interested in “edgier content” to run ads next to such videos on its platform, as it looks to address brand safety fears.
The majority of UK consumers (60%) won’t pay more than £20 per month for TV streaming services, with £10 the maximum monthly amount for a quarter (26%). That’s according to new research by The Trade Desk, which reveals just how judicious consumers are with their streaming spend, despite the growing number of subscription-based TV streaming services in the UK.
Advertising technology firm Keymantics has seen a 600% improvement in performance for clients after adopting Beeswax.