2019 was another big year for digital marketing, with the rise of TikTok, audio ads going mainstream and Google buying FitBit. This was the year that Uber went public, brands became activists and the world's biggest game vanished down a black hole. As the digital decade comes to a close, we’ve identified 17 of the biggest trends of the year.
UK consumers are relying more on search when on the purchasing journey, with clicks on search up 20% in 2019 compared to 2018, according to new research.
Adform, the integrated advertising platform, has partnered with Broadsign, the leading digital out-of-home (DOOH) marketing platform.
ELVIS’s campaign for Mondelez has taken home the Grand Prix at the DMA Awards 2019 ceremony at London’s Old Billingsgate, where all this year’s winners were announced.
With Black Friday and Cyber Monday less than a week away, Marin Software offers a guide to Amazon Advertising to make the most of the sales frenzy.
A new, in-depth piece of research conducted amongst UK CIOs and senior IT professionals has revealed that the cybersecurity skills gap has reached a crisis point.
Facebook users in France and Germany are leaving the platform even faster than expected, according to new research.
Advertising technology firm Keymantics has seen a 600% improvement in performance for clients after adopting Beeswax.
A transformational model is a requirement in today’s digital economy. Mike Shaw, International VP at dataxu offers three key tips to get more out of digital transformation at your company.
Ben Murphy, UK MD at Quantcast looks at the ways that data can help agencies and brands to better communicate.
Instagram is hiding the number of likes on some posts across the world as part of a global trial to assess out how it can "remove pressure" on users.
JICWEBS Blockchain Pilot program, a cross industry committee for creating trust in digital advertising, has added Mindshare, Zenith, OMG and Havas to its project.
Data and analytics firm GlobalWebIndex has launched a new tool designed to measure global TV reach and frequency statistics.
Aligning a brand with a ‘trend, issue or topic’ is now a key goal for brands and consumers increasingly buy into social and environmental causes, according to new research.
A UK report looking into Russian interference into the 2016 EU referendum will not be published until after the election, despite claims that it could be released before.
Nielsen has launched a measurement solution to help advertisers evaluate the effectiveness of influencer marketing.
InfoSum has launch its Discovery platform, which lets media owners make their audiences available for privacy-safe insights, planning and activation without the need for identifying cookies.
Freelance digital services platform, Fiverr is set to open a category store dedicated to PR talent from around the world.
Less than 25 percent of all digital campaigns are being measured using brand uplift studies - and questions remain as to whether the results are being applied strategically, according to new research.
Flashtalking, the leading global independent ad server for sophisticated advertisers, has announced major updates to its state of the art Decision Trees.