2019 was another big year for digital marketing, with the rise of TikTok, audio ads going mainstream and Google buying FitBit. This was the year that Uber went public, brands became activists and the world's biggest game vanished down a black hole. As the digital decade comes to a close, we’ve identified 17 of the biggest trends of the year.
Amazon large investment in online food courier Deliveroo presents a "real risk" it could leave customers and businesses facing higher prices and poorer services, the Competition and Markets Authority (CMA) has warned.
First Direct and Nationwide top the UK’s first retail banking customer experience (CX) index published today by Kantar, the world’s leading data, insights and consulting firm.
With a new digital decade ahead, Wesley MacLaggan SVP Marketing at Marin Software, has given his take on the two top marketing trends for next year.
From guacamole dances to Fortnite fridge destruction, 2019 marked another big year for video viral marketing case studies. Gaming, TikTok and brand purpose were key themes of the most popular ad content. To round off the year, our team has assembled 20 standout virals from around the world for your viewing pleasure…
1 in 5 UK shoppers are abandoning the high street and heading online for deals and discounts this Black Friday, according to new research.
Up to 95% of products in Black Friday deals are cheaper or the same price after the sales day, according to new research.
With Black Friday and Cyber Monday less than a week away, Marin Software offers a guide to Amazon Advertising to make the most of the sales frenzy.
BT has announced it has added Alexa voice search to its TV service and offering new and existing customers 6 months free Prime video as part of the Amazon partnership.
The rise of ecommerce and adaptive tech has created new customer touchpoints, allowing consumers to interact with brands through complex networks of channels and platforms. Tim Carter, director of operations at smp offers a guide on creating a joined up experience for the customer that pays off.
First broadcast during the 2019 Super Bowl, this ad for Amazon’s voice assistant Alexa depicted what could happen when Alexa is adopted by inappropriate products, with some famous product-testers.
There may be a predicted 12.6 million smart speaker users in the UK* and more than 100,000 Alexa skills launched since the Amazon Echo entered our homes five years ago, but Brits are seriously lacking in imagination when it comes to the tasks it requests of Alexa (and friends), according to new research by voice experts at a leading digital experience agency.
Nike is stopping all sales of its products through Amazon, as the sports brand embarks on a renewed focus on "more direct, personal relationships" with customers.
People in the UK are looking to businesses behind the products and services that they consume to play an active role in shaping society for the better and tackle the climate crisis, according to new research.
Shopper marketing specialist firm SMP is opening the doors on sister shop Melody, a global e-commerce agency to help brands win on Amazon.
John Lewis has launched its first ever joint Christmas ad with partner Waitrose featuring an excitable young dragon who derails festivities with his fiery breath.
Chinese ecommerce giant Alibaba has set a new sales record on Singles Day, the world’s largest 24-hour shopping event.
The global battle for direct-to-consumer video supremacy is shaking up, with big new players such as Disney and Apple TV+ entering the fray. New research looks into the global landscape for the future of video.
UK streaming service BritBox has launched, offering programming from BBC, ITV, Channel 4 and Channel 5, for £5.99 a month.
Google is expanding its network of shopping ads to the YouTube mobile app as it looks to take on Amazon in the growing ecommerce ad sector.