Bold, saturated hues are expected to dominate many 2020 creative campaigns, with ‘Lush Lava’ and ‘Aqua Menthe’ the fastest growing in popularity, based on data that matches pixels with image downloads.
From guacamole dances to Fortnite fridge destruction, 2019 marked another big year for video viral marketing case studies. Gaming, TikTok and brand purpose were key themes of the most popular ad content. To round off the year, our team has assembled 20 standout virals from around the world for your viewing pleasure…
One of the most viewed ads of the 2019 came from Coca-Cola Brazil, which celebrates the energising effect of a coke’s signature bubbles.
The Women’s World Cup was one of the biggest sporting events of the year, and Nike took the plaudits with its ‘Dream Further’ video ad.
Instagram has launched a new short 15-second video tool, as the social media app looks to emulate the growing popularity of China's TikTok.
The younger generation of 16-24 year olds globally are 40% more likely to engage in social issues than they were in 2016, and are more savvy when it comes to spotting sponsored content, with 34% of respondents able to identify branded posts, according to new research.
Marketers are unaware of the risks of ad fraud on mobile advertising campaigns, with 41% not considering mobile ad fraud to be a threat to their ad spend.
Twitter has introduced a new way to buy video ads that gives advertisers the option to pay only for completed views.
New research by BusinessFibre.co.uk reveals the countries who spend the most time on their screens, along with insights into which gender and age groups tend to spend more time online.
Instagram is rolling out a new feature to hide the ‘like’ count from users in seven new countries to "remove pressure" on users.
With Cannes Lions 2019 on the horizon, YouTube has released a special edition Cannes YouTube Ads Leaderboard marking the most popular global video ads since last year’s festival.
Adtech firm Peach has invested in Chilean adtech leader A+V, who are the market leader in Chile, Brazil, Mexico, Colombia, Peru and Ecuador.
Globo, the largest Latin American producer of exclusive, multigenre and multiplatform content has released it's brand book to the public, in an online interactive format, outlining their updated brand values in a bid to be at the forefront of transparency among media...
More than one quarter of respondents indicated integration with services and devices was the most important feature of smart speakers.
Pepsi has launched a new global tagline, ‘For The Love Of It’, as the FMCG giant brings the focus of its marketing back to the product.
The UK is among the top mcommerce players globally, with shopper enthusiasm for mobile providing significant app opportunities for retailers with conversion rate three times higher than mobile web transactions, according to new research.