Tesco claimed the top spot in the definitive third annual Top 10 Christmas Ad Rankings by marketing technology company 4C.
Ad tech firm Tappx has secured backing from the EU Horizon 2020 SME-1 fund to develop and launch the world’s first Programmatic Server-Side Ad Insertion solution for digital TV.
Youth media brand UNILAD has appointed Hotwire to promote its #BloodWithoutBias campaign aimed at raising awareness of the discriminatory policy in the UK’s blood donation system.
The market for extended reality devices shows the typical signs of early volatility, but the long-term outlook for the technology remains positive, with lower prices and 5G connectivity will stimulate demand, according to new research.
Cloud-based digital marketing platform Mapp has partnered with Datasine to bring AI and psychology-based personalisation to clients.
An early analysis of fashion shopping habits globally this holiday season shows mobile phones account for 67% of traffic to fashion retail sites and 52% of sales revenue.
Online travel booking giants Expedia and Booking’s recent reported dip in earnings were blamed on growing competition from Google. However, new research suggests travel brands might be struggling as they aren’t delivering the customer experience that consumers expect.
Following a competitive tender process, Jaywing has been appointed as digital agency for Britvic, handling activity across seven brands; Tango, Robinsons, Fruit Shoot, London Essence, Purdey’s, Aqua Libra and J20.
With the rise of DNA testing sites such as 23andMe and AnsectryDNA, Rita Batalha Consultant at Capgemini Invent, looks at how consumer DNA is opening up new levels of hyper-personalisation for marketers.
The BBC has created a new app designed to help young people using mobile phones make smart choices, feel more confident and access advice tailored to how they’re feeling.
Birds Eye, Ted Baker and Sainsbury’s were among the best Pinterest campaigns for 2019. Birds Eye, Ted Baker and Sainsbury’s were among the best Pinterest campaigns for 2019.
L'Oreal became the top-selling beauty brand on Tmall this year, beating out peers Estee Lauder and SK-II to become one of just fifteen brands to crack one billion RMB in sales on Singles Day.
With a new decade ahead, what will the future of work could look like? The Netimperative team spoke to some industry experts to ask what they predict next year will bring.
From guacamole dances to Fortnite fridge destruction, 2019 marked another big year for video viral marketing case studies. Gaming, TikTok and brand purpose were key themes of the most popular ad content. To round off the year, our team has assembled 20 standout virals from around the world for your viewing pleasure…
Speed of content creation’ and ‘ease of customisation’ are the top priorities for marketers in 2020, followed by ease of use and flexibility, according to new research.
1 in 5 UK shoppers are abandoning the high street and heading online for deals and discounts this Black Friday, according to new research.
One of the most viewed ads of the 2019 came from Coca-Cola Brazil, which celebrates the energising effect of a coke’s signature bubbles.
Wavemaker UK and Digital Cinema Media (DCM) - in partnership with the Mayor of London - has launched trailers of six powerful films that capture young people’s views of life in the capital.
The rise of ecommerce and adaptive tech has created new customer touchpoints, allowing consumers to interact with brands through complex networks of channels and platforms. Tim Carter, director of operations at smp offers a guide on creating a joined up experience for the customer that pays off.
Web hosting company Hostinger offers 5 tips on how to create an authentic podcast that would last.