Cloud-based digital marketing platform Mapp has partnered with Datasine to bring AI and psychology-based personalisation to clients.
Following a competitive tender process, Jaywing has been appointed as digital agency for Britvic, handling activity across seven brands; Tango, Robinsons, Fruit Shoot, London Essence, Purdey’s, Aqua Libra and J20.
Black Friday is almost here, but that doesn't mean it’s too late to fine tune your affiliate campaign to maximise sales on the big day. Virginia Rizzi is a Performance Marketing Manager at digital marketing agency Glass Digital, and has overseen countless seasonal affiliate campaigns for a whole host of major national clients. Here, she shows us how to build a great last-minute affiliate campaign.
A third of small to medium size enterprises do not have a website to enable discovery, while 71% do not manage a search engine listing or map listing for their business, according to new research.
Natural and paid search ad campaigns work best when they complement each other, but how can marketers optimise the two practices? Asher Gordon, Head of Biddable Media at Tug explores the SEO vs PPC debate and explains why these tools are most effective when used together as part of an integrated digital marketing approach.
Less than 25 percent of all digital campaigns are being measured using brand uplift studies - and questions remain as to whether the results are being applied strategically, according to new research.
A survey of 1,325 UK marketing professionals carried out by leading digital marketing agency, Marketingsignals.com, revealed that almost a third of online retailers (32%) admit their website is not yet ready for the uplift in golden quarter traffic as we head towards Christmas.
Mobile location data and intelligence firm Location Sciences has announced a contract with Vicinity Media, Africa's first premium location-based ad network.
Online marketplace for freelancers Fiverr has launched its second industry store, this one focused on ecommerce to help the growing number of businesses that are selling online.
One in three search specialists feel they do not receive enough support to accurately forecast SEO, according to a new industry survey.
Employers struggle to fill about one-third of vacancies due to a lack of the right digital skills amongst applicants, according to new research.
Consumers’ interactions with brands on social media influence their buying decisions — 67% of consumers have made a purchase after seeing an advertisement on social media. However, a new survey finds that not all platforms hold the same weight in people’s buying decisions.
Marketers are taking back control of their digital marketing by bringing it in-house, but this is coming at a cost of lost productivity and creativity, according to a new report.
Nearly 4 in 5 UK marketers acknowledge the increasing importance of cross-channel video advertising, with most agreeing video is enabling targeted reach to more precise audiences, according to new research.
M&A activity in the marketing sector in the first half of 2019 was largely driven by private equity (PE) investment, with many of the traditional network acquirers absent from the list of most active buyers.
Over half (52%) of consumers globally agree that intrusive or irrelevant mobile marketing messages give them a poor opinion of the app or website that hosts them, according to new research.
Over a quarter of Brits would be happy to buy a car online, having never seen the vehicle in person, according to new research.
Amazon’s annual European Alexa Cup has resulted in Say it Now awarded to top prize for best new skill on the smart speaker.
Premium tailored mens swimwear retailer Orlebar Brown transformed its digital marketing in less than 6 months with Emarsys Marketing to put customers at the centre of the brand experience. This case study looks at how the brand built intimacy at scale leading to a substantial increase in overall customer life-time value.
Generating leads through Facebook is a sure-fire way to increase sales and show off your social media skills to your managers. Here, digital marketing agency - Hallam, looks at the 8 ways in which you can boost your lead generation expertise through Facebook.