This Monday will bear witness to the peak pre-Valentine’s Day rush for online shoppers in the UK, as they look to snap up last minute gifts for their loved ones in time for delivery – from top of the range tech to indoor greenery.
Black Friday is set to be bigger than ever, and could start as soon as this Wednesday - as last year searches for ‘Black Friday’ on ebay.co.uk shot up by 73% overnight on Wednesday 14th November, just under a week and a half ahead of the official occasion.
As brands increasingly look to cash in on cultural TV phenomena such as Game of Thrones and Love Island, Lou Weiss, CMO of Shutterstock, looks at how brands can successfully jump on a trending moment, like Love Island, to create unique and awareness-driving content and help them cash-in on these moments.
Disney UK and EMEA have teamed up with eight major brands including eBay, Hilton Hotels, Boots Soltan, Europcar, Kellogg’s, Albert Bartlett, Duracell and Babybel as part of its promotion for recently released Toy Story 4 film.
Facebook used its annual F8 conference to announce its biggest redesign in a decade, including more emphasis on private chat groups, a ‘secret crush’ dating feature and new shopping tools for WhatsApp and Instagram.
We want to be treated like people, not as a demographic. The move towards personalisation has been a priority for brands in 2018. Social media has become a staple for marketing strategies this year, with many focusing on stories to be more direct with consumers. Rob...