An early analysis of fashion shopping habits globally this holiday season shows mobile phones account for 67% of traffic to fashion retail sites and 52% of sales revenue.
Bold, saturated hues are expected to dominate many 2020 creative campaigns, with ‘Lush Lava’ and ‘Aqua Menthe’ the fastest growing in popularity, based on data that matches pixels with image downloads.
A survey of 1,325 UK marketing professionals carried out by leading digital marketing agency, Marketingsignals.com, revealed that almost a third of online retailers (32%) admit their website is not yet ready for the uplift in golden quarter traffic as we head towards Christmas.
Half of marketers feel they should have complete control over the written captions and visual elements of an influencer's post, according to new research.
The research, from Capgemini Research Institute, quizzed over 12,000 consumers and 1,000 business executives.
Deepfake app Zao has risen to the top of Chinese app sales charts less than a week after going live, sparking privacy concerns in the process.
Lens Studio has so far seen over 500,000 Lenses created for the app by amateurs and experts alike, and the new updates mean it is even more accessible, user friendly and innovative.
More than one million fingerprints and a host of usernames and passwords have been exposed on an unsecured database hosted by a security platform that lists the Metropolitan Police among its clients.
Vodafone Business Ventures and Mencap are launching Connected Living, a scheme that aims to use internet of things (IoT) technology and connectivity to enhance the quality of life for people with a learning disability through bespoke software adapted to meet the unique needs of its users.
The world’s biggest Instagram stars are now racking up huge follower counts, with Lionel Messi getting double the population of Italy alone. New research looks at how follower count compares to the world’s most populated countries.
Facebook has launched a scam ad reporting tool that lets people ads they believe to be misleading or scams on Facebook.
Facebook uses were given a rare behind-the scenes glimpse of how their photos are automatically tagged by the social network, when an outage showed text instead of their profile images.
Twitter has launched an investigation after Arsenal’s Adidas kit launch was hijacked by racist social media users.
River Island has partnered with Curalate to align social shopping experiences on and away from its website.
With digital advertising soon to turn 25, Adobe conducted a global survey of over 2000 consumers in the US and UK across generations, gender, ethnicity and sexual orientation to understand what progress is being made when it comes to diversity representation.
With Amazon Prime Day set over two days this year, on 15th and 16th July, Jason Woosley, Vice President, Commerce Product & Platform at Adobe has pulled together his top tips for e-retailers in the lead up to the event.
This year's Cannes Lions creative data award went Black & Abroad, a company specialising in travel experiences for black people, turned the "Go back to Africa" slur on its head. Each time someone used the phrase on social media, the brand responded with beautiful images of the continent.
Marketers are failing to adopt User Generated Content into their marketing strategies despite its role in reducing return rates, according to new research.
This taboo-breaking campaign from Libresse (Essity FemCare brand in the Nordics, known as Bodyform in the UK) celebrated female genitalia in all its forms, fighting against myths, insecurities and stereotypes that women face every day.
Last year, Nike courted controversy by working with NFL star Colin Kaepernick who famously kneeled during the national anthem in protest at police brutality towards black people. The ad earned praise, but also criticism (even from the US president himself). But did the gamble pay off for the brand?