Reviews continue to be a major driver of consumer behavior, with 91% of consumers saying they’re more likely to use a business with positive reviews, while 82% being deterred from using a business by negative reviews, according to a new study.
Bold, saturated hues are expected to dominate many 2020 creative campaigns, with ‘Lush Lava’ and ‘Aqua Menthe’ the fastest growing in popularity, based on data that matches pixels with image downloads.
1 in 5 UK shoppers are abandoning the high street and heading online for deals and discounts this Black Friday, according to new research.
Online market place for freelance services Fiverr has expanded into influencer marketing.
Yext has announced a new global integration with Nextdoor, a social network for neighbourhoods, to enable businesses using Yext to publish facts about themselves to their Nextdoor Business Pages.
Supermarket chain Costcutter has selected TabMo and it’s mobile-first creative demand side platform (DSP) to add audio to its mobile advertising campaigns.
Cinema is about to get interactive with the launch of CineLeague - an international esports tournament hosted, broadcast and centred around movie theatres.
Chinese ecommerce giant Alibaba has set a new sales record on Singles Day, the world’s largest 24-hour shopping event.
Unilever is taking its ethical ad tech’ experiment to Instagram, donating half its ad revenue to a viewers’ charity of choice.
‘Synergy’ has been voted the most annoying marketing buzzword of 2019, according to marketers themselves.
Abu Dhabi has announced the establishment of the Mohamed bin Zayed University of Artificial Intelligence (MBZUAI), the first graduate level, research-based AI university in the world.
Personalisation is nothing new, however, it's something that many organisations fail to get right, particularly when it comes to the basics. Craig Summers, Managing Director, Manhattan Associates explains how inept personalisation can affect the bottom line.
Michael Allen, VP and EMEA CTO at Dynatrace looks at why retailers should adopt capabilities that enable them to visually replay the customer’s digital experience and see exactly how a problem is affecting them.
The US military has apologised for sending a tweet that appeared to threaten people visiting Area 51 over the weekend after a Facebook event went viral.
With Uber’s licence to operate in London due to expire on September 25th, new research by GlobalWebIndex finds 51% of UK consumers feel the ride-hailing business should receive a further licence extension.
LinkedIn has struck a sponsorship of Grimsby Town Football Club, marking its first foray into football sponsorship.
Halloween is becoming a bigger event around the world each year, opening up plenty of opportunities for marketers. New research from Pinterest identifies how pop culture and local culture can influence buying trends in the spookiest time of year.
Ride-hailing app Kapten is rewarding passengers with a free ride when they’re reunited with a driver they’ve previously used.
People in Birmingham are Britain’s hungriest for casual dining (restaurant and bar) deals, spending the most per person during the first half of 2019 – followed by Liverpool, London and Manchester, according to new research.
A combination of humour and football has helped content agency Magic Word Media prove the value of adding creative editorial to business websites.