Outdoor ad agency Kinetic has launched a new behavioural audience planning platform, Journeys, in a bid to transform the campaign planning capabilities in OOH media.
Reviews continue to be a major driver of consumer behavior, with 91% of consumers saying they’re more likely to use a business with positive reviews, while 82% being deterred from using a business by negative reviews, according to a new study.
Tesco claimed the top spot in the definitive third annual Top 10 Christmas Ad Rankings by marketing technology company 4C.
Youth media brand UNILAD has appointed Hotwire to promote its #BloodWithoutBias campaign aimed at raising awareness of the discriminatory policy in the UK’s blood donation system.
Cloud-based digital marketing platform Mapp has partnered with Datasine to bring AI and psychology-based personalisation to clients.
Online travel booking giants Expedia and Booking’s recent reported dip in earnings were blamed on growing competition from Google. However, new research suggests travel brands might be struggling as they aren’t delivering the customer experience that consumers expect.
One of the most prestigious awards for young talent trying to get a foothold in the data and marketing industry has been won by Jack Brodie and Brodie Childs from Edinburgh Napier University.
Adform, the integrated advertising platform, has partnered with Broadsign, the leading digital out-of-home (DOOH) marketing platform.
ELVIS’s campaign for Mondelez has taken home the Grand Prix at the DMA Awards 2019 ceremony at London’s Old Billingsgate, where all this year’s winners were announced.
New research reveals 98% believe future improvements are held back by data silos, justifying the cost and in-house skills shortage.
With a new digital decade ahead, Wesley MacLaggan SVP Marketing at Marin Software, has given his take on the two top marketing trends for next year.
With a new decade ahead, what will the future of work could look like? The Netimperative team spoke to some industry experts to ask what they predict next year will bring.
Black Friday footfall increased by 6% compared to Black Friday 2018, according to official data from ShopperTrak.
Following Nike’s divisive 2018 campaign ‘Dream Crazy’ featuring NFL star Colin Kaepernick, the sports giant launch the ‘Dream Crazier’ ad at the beginning of 2019, featuring Serna Williams, getting 11m views in the process.
Bud Light capitalised on the climax of Game of Thrones this year with a big budget Super Bowl ad.
BT has announced it has added Alexa voice search to its TV service and offering new and existing customers 6 months free Prime video as part of the Amazon partnership.
News UK has launched ‘The Sun Social Studio’ a new Facebook video ad format, with The Perfume Shop as its first client.
There may be a predicted 12.6 million smart speaker users in the UK* and more than 100,000 Alexa skills launched since the Amazon Echo entered our homes five years ago, but Brits are seriously lacking in imagination when it comes to the tasks it requests of Alexa (and friends), according to new research by voice experts at a leading digital experience agency.
Cosmetic firm L’Oreal is using Salesforce to make it easier for consumers to discover, share and buy beauty products online.
Ben Murphy, UK MD at Quantcast looks at the ways that data can help agencies and brands to better communicate.