Giving your communication the human touch can play a crucial role in bridging the gap between data privacy and personalisation, new research by customer consultancy Quadrangle has found.
There may be a predicted 12.6 million smart speaker users in the UK* and more than 100,000 Alexa skills launched since the Amazon Echo entered our homes five years ago, but Brits are seriously lacking in imagination when it comes to the tasks it requests of Alexa (and friends), according to new research by voice experts at a leading digital experience agency.
Ben Murphy, UK MD at Quantcast looks at the ways that data can help agencies and brands to better communicate.
Consumers welcome many types of personalized mobile messages from businesses, and they are 35x more likely to open mobile messages than emails, according to new research.
Just 14% of geo-targeted adverts use high-quality signals as privacy regulations put pressure on location data, according to new research.
Google has bought fitness device maker Fitbit for $2.1bn (£1.6bn), but the tech giant is seeking to calm fears by insisting health data will not be used for Google ads.
Facebook has agreed to pay a £500,000 fine imposed by the UK's data protection watchdog for its role in the Cambridge Analytica data scandal.
As brands begin planning marketing budgets and strategies for 2020, research reveals that the majority are failing to effectively use data and understand consumer behaviour, resulting in wasted marketing spend, according to new research.
A new European court ruling has banned pre-ticked cookie consent forms under GDPR rules.
A leaked audio recording of Mark Zuckerberg reveals that the Facebook founder and CEO fears US presidential candidate Sen. Elizabeth Warren is an “existential” threat to his company.
Google will not have to adhere to a 'right to be forgotten' law outside Europe, according to a new ruling in court this week.
The UK Prime Minister has reportedly asked civil servants to collect "targeted and personalised" data on users of the government website, sparking an investigation from the UK communications watchdog.
The research, from Capgemini Research Institute, quizzed over 12,000 consumers and 1,000 business executives.
Facebook will stop using facial recognition technology to automatically tag people in photos unless the user has opted in.
Twitter founder Jack Dorsey has had his own Twitter account hacked, sending our a bombardment of racist and offensive messages.
Facebook has launched a new privacy tool "Off-Facebook Activity" in a bid to win back the trust of its users after the Cambridge Analytica data scandal last year.
More than one million fingerprints and a host of usernames and passwords have been exposed on an unsecured database hosted by a security platform that lists the Metropolitan Police among its clients.
A tweet from a teenager has gone viral after she apparently used her smart fridge to post on Twitter after her mother confiscated her phone, giving the electronics brand LG a social media buzz in the process.
Developers in King's Cross have defended using facial recognition cameras across its 67-acre central London site, saying there are "sophisticated systems in place to protect" the public's privacy.
Older people are increasingly chosing ecommerce over the high street, with more than half of British adults aged 65 and over now shopping online, according to new research.