Outdoor ad agency Kinetic has launched a new behavioural audience planning platform, Journeys, in a bid to transform the campaign planning capabilities in OOH media.
An early analysis of fashion shopping habits globally this holiday season shows mobile phones account for 67% of traffic to fashion retail sites and 52% of sales revenue.
Online travel booking giants Expedia and Booking’s recent reported dip in earnings were blamed on growing competition from Google. However, new research suggests travel brands might be struggling as they aren’t delivering the customer experience that consumers expect.
Online retail sales rebounded in October, but still recorded the lowest ever growth for that month, according to new research.
First Direct and Nationwide top the UK’s first retail banking customer experience (CX) index published today by Kantar, the world’s leading data, insights and consulting firm.
ELVIS’s campaign for Mondelez has taken home the Grand Prix at the DMA Awards 2019 ceremony at London’s Old Billingsgate, where all this year’s winners were announced.
Black Friday footfall increased by 6% compared to Black Friday 2018, according to official data from ShopperTrak.
With Black Friday just around the corner, Helena Schwenk, Market Intelligence at Exasol, looks at how data analytics will be pivotal in helping brands understand historical performance to forward plan for this year’s sales as well as optimise on customer behaviour like never before.
Swedish sock retailer Happy Socks has chosen Sitoo as its global mobile point of sale (mPOS) system.
Up to 95% of products in Black Friday deals are cheaper or the same price after the sales day, according to new research.
The popularity of Black Friday keeps rising in the UK. According to the British Retail Consortium, Black Friday searches overtook Boxing Day for both 2017 and 2018. However Bloomreach statistics suggest that 2019 will be the year of the ‘mobile Black Friday’, as consumers look to bag deals on the move in their largest numbers ever.
Nike is stopping all sales of its products through Amazon, as the sports brand embarks on a renewed focus on "more direct, personal relationships" with customers.
Black Friday is almost here, but that doesn't mean it’s too late to fine tune your affiliate campaign to maximise sales on the big day. Virginia Rizzi is a Performance Marketing Manager at digital marketing agency Glass Digital, and has overseen countless seasonal affiliate campaigns for a whole host of major national clients. Here, she shows us how to build a great last-minute affiliate campaign.
IMRG’s online retail sales forecast for the Black Friday period 2019 puts growth of 2% to 3%, but with a very real possibility it could be flat, with December expected to grow just 1-2%. Andy Mulcahy, Strategy and Insight Director, IMRG, provides an in-depth look at the festive season.
Fashion RetailerPrettyLittleThing has appointed performance marketing agency, Journey Further, to provide strategic consultancy across its international PPC, programmatic and SEO channels.
Amazon is eliminating its fee for grocery delivery in the United States as competition heats up in the rapidly expanding food delivery business.
There is a big opportunity for marketers to reach holiday markers during their online research stage, with many shoppers using social media influencers to reach a decision, according to a new study.
Following a summer of slow growth, the new school year and change of season failed to inject the boost that retailers needed in September, with online sales recording a rise of just +0.6% Year-on-Year (YoY), according to new research.
Experience analytics firm Contentsquare has launched a new analytics platform following its purchase of Clicktale earlier this year, letting brands assess revenue-generating recommendations for experience improvements using artificial intelligence.
Poorly optimised websites and inferior online experience could cost UK retailer £10.6 billion in lost revenues in 2019, according to new research.