Ad tech firm Tappx has secured backing from the EU Horizon 2020 SME-1 fund to develop and launch the world’s first Programmatic Server-Side Ad Insertion solution for digital TV.
Almost half of Brits (48%) are willing to hand over their data to restaurants in return for a personalised menu tailored to their likes and dietary requirements.
Cloud-based digital marketing platform Mapp has partnered with Datasine to bring AI and psychology-based personalisation to clients.
Giving your communication the human touch can play a crucial role in bridging the gap between data privacy and personalisation, new research by customer consultancy Quadrangle has found.
New research reveals 98% believe future improvements are held back by data silos, justifying the cost and in-house skills shortage.
Episerver has signed a definitive agreement to acquire Idio, a content personalisation and analytics platform powering the digital buying experience of some of the world’s largest enterprise organisations.
Advertising technology firm Keymantics has seen a 600% improvement in performance for clients after adopting Beeswax.
A transformational model is a requirement in today’s digital economy. Mike Shaw, International VP at dataxu offers three key tips to get more out of digital transformation at your company.
Interest in UK tech jobs has fallen while the rest of Europe has seen searches surge, while US-based jobseekers are falling out of love with the UK tech scene as they increasingly look for work in mainland Europe, according to new research.
Google is expanding its Duplex service, moving "beyond voice” and coming to the web, letting users buy movie tickets with a few commands.
Barclays has unveiled their enhanced finger vein scanner, developed in collaboration with Hitachi using VeinID infra-red technology.
Professionals will need to learn data science skills to do their jobs and help their companies thrive in the next decade, say business leaders.
Half of UK business leaders say their biggest priority for 2020 is gaining access to real-time customer intelligence (46%) in order to deliver engaging, personalised experiences for their customers, according to new research.
Average conversion rate from basket abandonment email reminders was four times higher on Black Friday, at 45%, according to new research.
JICWEBS Blockchain Pilot program, a cross industry committee for creating trust in digital advertising, has added Mindshare, Zenith, OMG and Havas to its project.
60% of UK companies are already using artificial intelligence (AI), or plan to start using it in the next 12 months, according to new research
More than half of small and medium enterprises (SMEs) in the UK have changed customer relationship management (CRM) supplier according to new research.
Big global multinationals are turning to new marketing structures as part of their transformation, moving away from traditional functional and hierarchical approaches in favour of organising around the customer experience and the customer journey.
Despite initial employee resistance to change, workforce transformation means increased salaries, retraining opportunities and technology upgrades, according to new research.
Over half (58%) of IT teams believe that marketing doesn’t appreciate their work, according to new research.