Advertisers and agencies want more direct ways to purchase premium inventory as supply path optimisation (SPO), brand safety and transparency issues continue to be a concern, according to new research.
As the coronavirus crisis has intensified, most businesses have commendably followed government advice to enable their employees to work from home. NordVPN Teams has discovered this mass shift in work location has caused a huge surge in the use of business virtual private networks (VPN).
A report last year found that less than 5% of women hold CEO positions at companies around the world. The number of women in leadership roles is still vastly behind men who hold these job titles, but how does the tech industry perform for women in CEO roles?
The majority of brands are still ignoring the benefits of a digital-first globalisation strategy, and instead focus their efforts on deploying a local sales team when entering new markets, according to new research.
Michael Valdsgaard, former head of digital transformation at IKEA, has used his keynote speech at Retail Without Borders to launch his latest venture: a high-tech immersive commerce solution provider, London Dynamics.
Contextual advertising company, GumGum has successfully closed a $22 million funding round, with global marketing veteran and former CMO at Live Nation, Lisa Licht joining the company's Board of Directors.
Ad tech company Rakuten has revamped its platform, under the new name ‘Rakuten Advertising’, combining affiliate, programmatic and lead generation technology for a more unified suite of products for brands.