Brand reputation post-COVID-19: Brits plan future shopping based on retailers’ response

Nearly half (45%) of UK adults plan to buy from certain brands and retailers less in the future specifically because of how those companies have responded to the current pandemic, with Sports Direct and Wetherspoons suffering as Tesco grows in favourability, according to new research.

Case study: Adidas uses WhatsApp to engage amateur football teams through ‘rent a player’ helpline as part of launch

Adidas found a smart way to get WhatsApp working in its marketing, by creating a hotline to help amateur football teams replace missing players at the last minute. And to build excitement, they added the chance of some global superstar talent. A brilliant social media stunt that hacked the model of WhatsApp.

Marketing budgets drop at fastest rate since last recession amid Covid-19 crisis

The coronavirus pandemic has led to cuts to all forms of marketing activity in the UK, dropping 6.1% overall, but marketers are being urged to think twice before pulling spend, according to the latest IPA Bellwether report.

Campaign of the week: Nike’s ‘Living Room Cup’ pits social media users against Cristiano Ronaldo in workout challenge

With lockdown policies in effect amid Covid-19, Nike has launched “Living Room Cup,” a digital workout series that offers those at home a new space to compete against Nike pro athletes through weekly fitness challenges.

Only 5% of Brits want brands to ‘pause advertising altogether’ during Coronavirus pandemic

Almost half (42%) of UK consumers want ads to make them feel more informed during the COVID-19 pandemic, but only 5% of Brits would like brands to pause their advertising altogether, according to new research.

How the Coronavirus has (and has not) affected marketing spending

eMarketer has cut its outlook for global ad spending, after decreasing its ad spending forecast in China by more than 6%.