Google has launched a new tool to help marketers and developers manage and monitor their apps via Google Analytics. The new service, called ‘Google Tag Manager for Mobile Apps’ lets developers change app configurations, add analytics, remarketing, and conversion tracking without needing to updating or republish their data. The free tool lets developers add tags […]
Google has launched a new tool to help marketers and developers manage and monitor their apps via Google Analytics.
The new service, called ‘Google Tag Manager for Mobile Apps’ lets developers change app configurations, add analytics, remarketing, and conversion tracking without needing to updating or republish their data.
The free tool lets developers add tags to their Android and iOS apps and measure key events.
Google said developers could use the service in three steps:
1. Include the new Google Analytics Services SDK (Android, iOS) in your app. This new unified SDK includes both Google Tag Manager and Google Analytics functionality while sharing a common framework.
2. Push interesting and important events to the Data Layer. Once events are registered on the data layer, they can be used to trigger Google Tag Manager Tags and Macros.
3. Use Google Tag Manager’s web-based interface to write Rules and determine when various Tags should fire.
http://analytics.blogspot.co.uk/2013/08/introducing-google-tag-manager-for.html
