UK marketing budgets see ‘modest growth’ with year of Brexit uncertainty ahead

The fourth quarter of 2019 saw UK marketing budgets saw a small return to growth after a stagnant period, according to new data.

Valentine’s Day marketing review: Evolution of emotion in video campaigns

We all know Valentine’s Day is full of emotion - this is reflected in all Valentine’s Day video campaigns that land year on year. This year, video creation platform Wochit, predicted the trends that we saw hit our hearts, minds and wallets. Here are some trends we watched and noticed just how brands are using emotions to draw in consumers and influence behaviours.