We believe digital tools, channels and approaches can transform the effectiveness of any business. To help society benefit, we’ve worked across industry to drive key initiatives that helped tens of thousands of organisations accelerate.
Since the 1990s, our team has played a key role in helping accelerate the digital, marketing and media industries. Seeing the opportunity to create a thriving digital economy, we helped launch the trade associations for digital marketing in the UK and many other countries. Behind the scenes we helped manage these, creating the first training courses for agencies and brands, and helping to put in place standardisation in key areas such as advertising formats and metrics that would help the digital industry become easier for brands to engage with.
Driving the growth of the marketing industry
This association of news media companies across Europe needed support in its operations. We helped the European Publishers’ Council extend the focus of this think tank and policy group of media companies to embrace digital media channels, as well as representing them in the European Commission and in meetings with the European Parliament.
To drive the UK marketing industry forward, our CEO had the idea for this association, was its co-founder, then led it as chairman or CEO for 10 years, and our team ran their operations. To drive marketing skills, the Digital Training Academy pioneered marketing education, creating white-label training courses for the IAB initially in the UK and then many countries. Our mission was to raise marketing skills and digital media literacy to ensure brands unlocked the most from digital.
We saw the potential for growing the European digital marketing industry and the importance of pan-European cooperation to create the right standards and remove barriers to trade. To build those standards in digital marketing and strengthen the industry across Europe, our CEO became a co-founder, then later the president and chief executive for 7 years, with our team helping run their operations.
To develop the digital marketing industry in Mexico, we played an active role, helping create this association along with many more around the world. In Mexico we guided its leadership team, planned its research, and helped create its conferences, keynoting at their events and running training for brands and agencies.
In a young industry, there’s a need for effective regulation. Governments have to strike the right balance and create a protective environment for young firms to get going. Our CEO helped lead the creation of the British Internet Publishers’ Alliance of the largest 20 UK media groups to lobby government for effective regulation of the digital media landscape in a way that protected consumers and fostered the creative industries.
In Finland, brands were not fully exploiting the web and needed advice and training about how to integrate digital into their marketing mix. We led the creation and delivery of the first digital marketing training courses in Finland for agencies and media owners, keynoting at their annual conferences, and later setting up post-graduate courses for marketing professionals.
Danish agencies and media owners were keen to find out more about how to fully apply digital marketing and media products. Working with the IAB trade association, we led the creation and delivery of the first digital marketing training courses in Denmark. They quickly expanded from agencies and media owners to brands, helping boost confidence as well as skills. To help accelerate the industry we keynoted at their annual conferences, and guided their leadership team.
Since 2003, when we began our elearning programmes at the Digital Training Academy, we’ve been leading elearning deployment in our sector. Our leadership team are members of the professional association for elearning and keen to see the sector advance.
Being able to trust the advertising and commercial statements you see online is key for an effective and fair market. As long-time supporters of the Advertising Standards Association and the Committee of Advertising Practice, our CEO helped in drafting the codes of advertising for digital media in the UK and served on numerous committees. We coached ASA staff on key aspects of digital media to ensure advertising on the web can be honest, decent and truthful.
We believe that by supporting the content-rich publishing industry, consumers have greater entertainment and content experiences online. For the UK’s association of online publishers, our leadership team provided regular contributions through their events programme. Members of our leadership team have held key roles in the AOP, including the chief executive role for many years.
To drive effective self-regulation of the digital marketing industry, our CEO worked with European Advertising Standards Alliance to support creating strong self-regulatory frameworks and organisations across Europe, such as advising members of the Polish government on their approach in the run-up to their first self-regulatory authority (SRA) being launched.
We partner with leaders in business to accelerate the success and effectiveness of their brands and companies - and the people behind them.
Our experts bring deep industry, marketing and digital expertise. We work collaboratively with your team, co-creating new approaches, and driving change together. And we help wherever you are, working in Europe, North America, Latin America, Africa, the Middle East, and across Asia Pacific.
Get in touch today to see what we could do for you [email protected]
This association of news media companies across Europe needed support in its operations. We helped the European Publishers’ Council extend the focus of this think tank and policy group of media companies to embrace digital media channels, as well as representing them in the European Commission and in meetings with the European Parliament.
To drive the UK marketing industry forward, our CEO had the idea for this association, was its co-founder, then led it as chairman or CEO for 10 years, and our team ran their operations. To drive marketing skills, the Digital Training Academy pioneered marketing education, creating white-label training courses for the IAB initially in the UK and then many countries. Our mission was to raise marketing skills and digital media literacy to ensure brands unlocked the most from digital.
We saw the potential for growing the European digital marketing industry and the importance of pan-European cooperation to create the right standards and remove barriers to trade. To build those standards in digital marketing and strengthen the industry across Europe, our CEO became a co-founder, then later the president and chief executive for 7 years, with our team helping run their operations.
To develop the digital marketing industry in Mexico, we played an active role, helping create this association along with many more around the world. In Mexico we guided its leadership team, planned its research, and helped create its conferences, keynoting at their events and running training for brands and agencies.
In a young industry, there’s a need for effective regulation. Governments have to strike the right balance and create a protective environment for young firms to get going. Our CEO helped lead the creation of the British Internet Publishers’ Alliance of the largest 20 UK media groups to lobby government for effective regulation of the digital media landscape in a way that protected consumers and fostered the creative industries.
In Finland, brands were not fully exploiting the web and needed advice and training about how to integrate digital into their marketing mix. We led the creation and delivery of the first digital marketing training courses in Finland for agencies and media owners, keynoting at their annual conferences, and later setting up post-graduate courses for marketing professionals.
Danish agencies and media owners were keen to find out more about how to fully apply digital marketing and media products. Working with the IAB trade association, we led the creation and delivery of the first digital marketing training courses in Denmark. They quickly expanded from agencies and media owners to brands, helping boost confidence as well as skills. To help accelerate the industry we keynoted at their annual conferences, and guided their leadership team.
Since 2003, when we began our elearning programmes at the Digital Training Academy, we’ve been leading elearning deployment in our sector. Our leadership team are members of the professional association for elearning and keen to see the sector advance.
Being able to trust the advertising and commercial statements you see online is key for an effective and fair market. As long-time supporters of the Advertising Standards Association and the Committee of Advertising Practice, our CEO helped in drafting the codes of advertising for digital media in the UK and served on numerous committees. We coached ASA staff on key aspects of digital media to ensure advertising on the web can be honest, decent and truthful.
We believe that by supporting the content-rich publishing industry, consumers have greater entertainment and content experiences online. For the UK’s association of online publishers, our leadership team provided regular contributions through their events programme. Members of our leadership team have held key roles in the AOP, including the chief executive role for many years.
To drive effective self-regulation of the digital marketing industry, our CEO worked with European Advertising Standards Alliance to support creating strong self-regulatory frameworks and organisations across Europe, such as advising members of the Polish government on their approach in the run-up to their first self-regulatory authority (SRA) being launched.
