Ad monetisation platform Smart AdServer has launched its ‘Cannes From Home’ event in collaboration with a number of other ad tech companies.
Vodafone and Barnardos have launched ‘The Great British Tech Appeal’, with an aim to distribute 10,000 phones and tablets to those most in need during the Covid-19 crisis.
There is a growing disconnect between digital publishers and brands and advertisers due to concerns about placing ads beside Covid19 content, according to new research.
Intelligent language and content company SDL has entered into a technical partnership with DRUID, specialists in conversational AI, to launch multi-lingual virtual assistants for enterprise organizations that enable real-time communication through chatbots.
Almost three quarters (73%) of UK businesses expect COVID-19 to bring about a new wave of workplace and industry automation.
Warner Bros. has premiered an ad for the upcoming Christopher Nolan movie ‘Tenet’ on Fortnite, as online gaming becomes a more lucrative market for advertisers.
AdInMo, a programmatic ad platform for video games, has secured a $500K investment round led by Techstart Ventures, an investor in start-ups across Scotland and Northern Ireland.
Uber is cutting a further 3,000 jobs as the ride hailing app is hit by the second wave of major lay-offs at the company in just two weeks.
Ikea’s newest social media campaign for the quarantine era helps families turn lockdown into adventures, turning the retailer's furniture in makeshift tents and castles for playtime.
Adidas found a smart way to get WhatsApp working in its marketing, by creating a hotline to help amateur football teams replace missing players at the last minute. And to build excitement, they added the chance of some global superstar talent. A brilliant social media stunt that hacked the model of WhatsApp.
One in five social media influencers now claim the practice is their main source of income, while a quarter of influencers charge more than £250 for any collaboration, according to new research.
Twitter will let its employees work from home permanently following the COVID-19 pandemic, and won’t reopen until September 2020 with few exceptions.
Over half of UK firms (53%)businesses have seen increased or unchanged productivity following lockdown-implemented remote working, according to new research.
In collaboration with industry experts from the International Chambers of Commerce, the World Economic Forum and the World Wide Web Foundation, Dun & Bradstreet hosted a webinar explaining the impact of the pandemic on global markets and economies; both now and in future. This report highlights some of the key learning outcomes from the event.
UX agency Sigma has launched Workplace Express, a platform for streamlining internal communications and working practices, while working remotely, to help businesses continue to operate during the current global crisis.
Facebook has launched the largest ever open-domain chatbot, called Blender, which it claims is able to demonstrate empathy, knowledge and personality and is better than ones created by rival Google.
As technology and automation continues to advance at a staggering rate, the job sector will too, quickly adapting to support breakthroughs across industries. New research looks at 12 types of jobs that don’t exist yet, but could be crucial roles in the coming decades.
Streaming video subscriptions have grown with 7% since 2017, while music streaming services have also increased 36% during the same time period, according to new data.
The COVID-19 pandemic has led to global ad prices falling across all media channels except digital video and display, according to new research.
To boost engagement, the Indonesian ecommerce platform Tokopedia used Instagram Live alongside ads in Instagram Stories for the first time, which doubled sales for products featured in the campaign.