Almost half (42%) of UK consumers want ads to make them feel more informed during the COVID-19 pandemic, but only 5% of Brits would like brands to pause their advertising altogether, according to new research.
Advertisers shouldn’t have an all or nothing approach during the Coronavirus outbreak, instead they need to refine the precision of brand safety and communicate more with publishers to use more contextual solutions, according to new research.
Travel companies Carnival and easyJet are among those FTSE 100 stocks most affected by the Coronavirus crisis, dropping over 60% in the last three months, with only three stocks actually rising, according to new data.
Advertisers and agencies want more direct ways to purchase premium inventory as supply path optimisation (SPO), brand safety and transparency issues continue to be a concern, according to new research.
Content marketing firm Taboola has teamed up with software company in the world, Moat by Oracle Data Cloud to give video advertisers the ability to pay only for those impressions that meet their desired outcome, such as 100% viewability.
London-based global AI food technology start-up Spoon Guru, the has announced the launch of a new ‘Immunity Support TAG’ in the wake of Covid-19, to help consumers find foods online and in stores to strengthen their immune system.
As Google prepares to end third party cookies by 2022, research into senior marketers’ opinions of the move revealed some starkly contrasting results, with creatives far more positive than senior advertisers about the change.