Covid 19 and how brands stepped-up to help both customers and staff

The world’s biggest health crisis, became the world’s biggest economic crisis. Along the way many organisations changed the way they work. Internally they rapidly developed ways to support their staff, and externally they found new ways to help customers – often through radical changes to eiter what they normally offered or how they offered it.

Covid 19: how a crisis triggered massive innovation by brands – from retooling production lines to new digital services

The way brands responded to the coronavirus emergency didn't just have an effect on people’s trust, but it created significant impact on purchasing decisions for the long term. Major donors from all over the world were doing their bit to help fund the fight against the virus, adapting their products and services to cater for a locked-down society. C19 unleashed unseen innovation in global brands, from physical changes in production lines, to creating new digital services, to innovating new distribution platforms. From beer brands making hand sanitiser to scuba diving equipment makers donating breathing equipment to hospitals, we look at some key brands reworking their resources to do their bit to fight the pandemic.

Case study: Adidas uses WhatsApp to engage amateur football teams through ‘rent a player’ helpline as part of launch

Adidas found a smart way to get WhatsApp working in its marketing, by creating a hotline to help amateur football teams replace missing players at the last minute. And to build excitement, they added the chance of some global superstar talent. A brilliant social media stunt that hacked the model of WhatsApp.