Ad monetisation platform Smart AdServer has launched its ‘Cannes From Home’ event in collaboration with a number of other ad tech companies.
During the second year of GDPR there was an increased trend in the creation of new digital consent notices by companies globally, growing overall by 40%, indicating that more companies are placing an emphasis on having processes in place to capture customer consent online, according to new research.
There is a growing disconnect between digital publishers and brands and advertisers due to concerns about placing ads beside Covid19 content, according to new research.
The world’s biggest health crisis, became the world’s biggest economic crisis. Along the way many organisations changed the way they work. Internally they rapidly developed ways to support their staff, and externally they found new ways to help customers – often through radical changes to eiter what they normally offered or how they offered it.
Omdia has partnered with JustWatch to strengthen its video-on-demand (VoD) competitive intelligence through the integration of industry-leading content analytics.
Digital music service eMusic has launched a digital token (eMU), creating a music ecosystem to the benefit of artists, fans, and music services.
Strings & Things has today announced the launch of its new advertising campaign, championing kids yoghurt-based snack brand Yollies.
The way brands responded to the coronavirus emergency didn't just have an effect on people’s trust, but it created significant impact on purchasing decisions for the long term. Major donors from all over the world were doing their bit to help fund the fight against the virus, adapting their products and services to cater for a locked-down society. C19 unleashed unseen innovation in global brands, from physical changes in production lines, to creating new digital services, to innovating new distribution platforms.
From beer brands making hand sanitiser to scuba diving equipment makers donating breathing equipment to hospitals, we look at some key brands reworking their resources to do their bit to fight the pandemic.
Warner Bros. has premiered an ad for the upcoming Christopher Nolan movie ‘Tenet’ on Fortnite, as online gaming becomes a more lucrative market for advertisers.
90% of marketers are now changing their marketing approach, and 68% have also pulled advertising campaigns due to COVID 19, according to new research.
Fruit chew brand MAOAM has launched an online hub encouraging parents to embrace mischievous play at home with their kids.
Ikea’s newest social media campaign for the quarantine era helps families turn lockdown into adventures, turning the retailer's furniture in makeshift tents and castles for playtime.
As the Covid-19 pandemic set in, Nike adapted its marketing to cater for a locked down audience at home. This case study looks at how the brand used its signature themes of determination, inspiration, and performance to engage consumers via a social media competition… with a superstar twist.
The COVID-19 pandemic has impacted advertising spend, with food and government seeing the biggest increase in traditional advertising spend, whilst spend dropped significantly in travel, entertainment and telecoms (-15%), according to new data.
Adidas found a smart way to get WhatsApp working in its marketing, by creating a hotline to help amateur football teams replace missing players at the last minute. And to build excitement, they added the chance of some global superstar talent. A brilliant social media stunt that hacked the model of WhatsApp.
Over half of the world’s biggest brands are planning to freeze ad spend for at least 6 months in response to the coronavirus pandemic, according to new research from the World Federation of Advertisers.
One in five social media influencers now claim the practice is their main source of income, while a quarter of influencers charge more than £250 for any collaboration, according to new research.
UK consumers are trust traditional forms of media over social media, and the advertising and media industries need to work together to rebuild trust now more than ever, according to a new report.
Boutique maternity and child fashion store JoJo Maman Bébé is working with Monetate to deliver 1:1 personalised shopping experiences through AI.
Marketers are adjusting their plans in response to the new normal and managing remote work realities amidst the coronavirus pandemic, according to new research.