Almost half (42%) of UK consumers want ads to make them feel more informed during the COVID-19 pandemic, but only 5% of Brits would like brands to pause their advertising altogether, according to new research.
Due to the outbreak of coronavirus, many people are trying online services for the first time – video calling shows the largest uptick, with 18% of consumers trying this for the first time, ahead of online shopping (9%) and watching catch-up TV (9%), according to new research.
A third of customers (34%) are demanding more tailored and alternative benefits for their loyalty instead of points – the strongest appeal coming from Millennials and Centennials, according to new research.
Mindshare is developing a private marketplace in the US and UK, an initiative to help LGBTQ media titles win a greater share of advertising investment, with Skyy Vodka one of the first clients to sign up.
Customers of leading direct-to-consumer brands in sectors such as fashion and beauty say reviews (76%), discounts (70%) and photos (61%) are among the top factors that make it easier for them to make purchase decisions according to new research.
The Super Bowl is not only one of the biggest sporting events of the year, it's also one of the biggest ad events, with brands battling for both TV viewers and social media clicks. We take a look at yesterday's big game to pick the best (and worst) ads of the night.
UK based technology start-up Spoon Guru has launched its new Health and Wellness Suite for retailers to help customers discover the right foods for their individual health objectives and dietary needs.