The UK saw the biggest average increase of all countries, while local search volume for restaurants in the UK and similarly in France plunged to 95% below expected levels, according to new global research.
As more countries across the world impose lockdown restrictions to fight the spread on the Coronavirus, how is consumer sentiment towards brands and advertising changing? New research from Global Web Index looks at key markets across the world to uncover why people expect brands to help more and advertise less.
Artefact, Europe’s largest independent data-driven marketing group, listed on the French Euronext Stock Exchange, has entered the UK to offer brand clients a genuine alternative to both the traditional agency networks and more recent entrants to the market.
There's a "privacy paradox" surrounding data collection for profit, where data needs to be used to enrich people's experiences without betraying their trust, according to the annual report from digital guru Mary Meeker.
With Cannes Lions well underway, we look back at the last couple of days at the festival, with a growing focus on how data is supporting creativity. During an Alibaba talk, Chris Tung made it clear from the outset that they were a business who sees themselves as a...
This new viral video for the French High Speed Train Service TGV pokes fun at long movies (now that travel between Paris and Bordeaux takes just 2 hours), with Kevin Costner on board. The ad follows the firm’s Client Relationship Manager mission to Hollywood to...
Internet usage grew slightly faster than it did in 2015, while social media users more than doubled in a year, spurred on by mobile, according to a comprehensive global report from We Are Social. 2017 Digital Yearbook from We Are Social Singapore The report also found...
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