Case study: Adidas uses WhatsApp to engage amateur football teams through ‘rent a player’ helpline as part of launch

Adidas found a smart way to get WhatsApp working in its marketing, by creating a hotline to help amateur football teams replace missing players at the last minute. And to build excitement, they added the chance of some global superstar talent. A brilliant social media stunt that hacked the model of WhatsApp.

Global digital ad trends: Facebook reaches 2.02bn people with ads worldwide

The number of people that can be reached on Facebook via ads is now 2.02 billion, compared to 970 million on Instagram, 398 million on Snapchat and 386 million on twitter, according to new research.

Only 5% of Brits want brands to ‘pause advertising altogether’ during Coronavirus pandemic

Almost half (42%) of UK consumers want ads to make them feel more informed during the COVID-19 pandemic, but only 5% of Brits would like brands to pause their advertising altogether, according to new research.