As more countries across the world impose lockdown restrictions to fight the spread on the Coronavirus, how is consumer sentiment towards brands and advertising changing? New research from Global Web Index looks at key markets across the world to uncover why people expect brands to help more and advertise less.
Mindshare is developing a private marketplace in the US and UK, an initiative to help LGBTQ media titles win a greater share of advertising investment, with Skyy Vodka one of the first clients to sign up.
Amazon.co.uk is the most visible¹ website overall in Google’s UK page one results when people search for consumer electronics topics such as computers, laptops, video and mobile phones according to a new study by Searchmetrics.
Ad tech company Rakuten has revamped its platform, under the new name ‘Rakuten Advertising’, combining affiliate, programmatic and lead generation technology for a more unified suite of products for brands.
Amazon is already the first place most US consumers start to research product purchases online. But now a new study shows just how hard Amazon is working to lure searchers away from Google by trying to dominate search engine results when consumers search for products.
January is often considered the month to start a fresh with new year resolutions and sees a significant uptake in health-related products, with Cannabidiol oil (a non- intoxicating product derived from cannabis) proving popular, according to new data.
Sales over the Christmas and Peak Retail period show that the UK has reached ‘mass adoption’ of smart speakers as voice activated technology firmly embeds itself in the lives and habits of consumers – but concerns around data & privacy are increasingly significant.