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Advertising in a lockdown: What consumers expect from brands during the Covid outbreak

As more countries across the world impose lockdown restrictions to fight the spread on the Coronavirus, how is consumer sentiment towards brands and advertising changing? New research from Global Web Index looks at key markets across the world to uncover why people expect brands to help more and advertise less.

How the Coronavirus has (and has not) affected marketing spending

eMarketer has cut its outlook for global ad spending, after decreasing its ad spending forecast in China by more than 6%.

Fighting keyword censorship: Mindshare and Skyy Vodka pilot LGBTQ friendly ad marketplace

Mindshare is developing a private marketplace in the US and UK, an initiative to help LGBTQ media titles win a greater share of advertising investment, with Skyy Vodka one of the first clients to sign up.

UK online adspend ‘now accounts for 3 in every 5 pounds spent’

UK adspend rose 5.6% year-on-year to reach £5.97bn in Q3 2019, 0.8 percentage points ahead of forecast, according to new research Warc and the Ad Association.

Media industry trends for 2020: Collaboration culture, remote working and voice assistants for everything

Andy Wilson, Head of Media, Dropbox, shares his insights about the state of the European media industry and how technology is fundamentally shifting the way professionals collaborate and communicate.

UK marketing budgets see ‘modest growth’ with year of Brexit uncertainty ahead

The fourth quarter of 2019 saw UK marketing budgets saw a small return to growth after a stagnant period, according to new data.