Nearly half (45%) of UK adults plan to buy from certain brands and retailers less in the future specifically because of how those companies have responded to the current pandemic, with Sports Direct and Wetherspoons suffering as Tesco grows in favourability, according to new research.
Streaming video subscriptions have grown with 7% since 2017, while music streaming services have also increased 36% during the same time period, according to new data.
The UK ad market is forecast to contract by £4.2bn (16.7%) this year) to £21.1bn this year due to the coronavirus lockdown and economic slump.
The coronavirus pandemic has led to cuts to all forms of marketing activity in the UK, dropping 6.1% overall, but marketers are being urged to think twice before pulling spend, according to the latest IPA Bellwether report.
Amazon’s investment in Deliveroo has been given a provisional green light by the UK’s competition watchdog, amid fears the app delivery firm could collapse.
Guardian Labs is working with TENA on a new, long-running campaign, The Last Taboo, which will feature across the Guardian’s video, online and print advertising spaces throughout the year.
The UK’s tech industry – the fastest growing sector in the UK – will maintain resilience despite the Covid-19 outbreak, according to new analysis.
Chocolate bar brand Snickers has apologised after sending out a tweet this week comparing Welsh place names to ‘someone sitting on a keyboard’.
The number of tech jobs advertised in the UK fell 52% from mid-2019 to the end of the year, according to new data.
Ad discrepancy levels have increased by nearly 150% when keyword-blocking tags or brand safety wrappers are present, according to new research.
UK email performed drastically better in 2019 than it did in 2018. Last year’s numbers trended below the global averages, according to new research.
A quarter (25%) of marketing, media and design professionals are planning to seek employment outside the UK as a result of Britain’s decision to leave the European Union, according to new research.
UK adspend rose 5.6% year-on-year to reach £5.97bn in Q3 2019, 0.8 percentage points ahead of forecast, according to new research Warc and the Ad Association.
This week saw #Digitas CX2020 take place in London, looking at the challenges in customer experience in 2020. Matt Holt, Digitas UK Chief Strategy Officer, welcomed a bumper audience to the event at London’s Soho Hotel, kicking- off proceedings by outlining “The Experience Problem”.
Dennis Publishing is launching Nowse, a targeted marketing service letting brands connect with the firm’s online audiences, including The Week, IT PRO, Auto Express and Money Week.
The fourth quarter of 2019 saw UK marketing budgets saw a small return to growth after a stagnant period, according to new data.
Social media influencer Molly Mae has as been reprimanded by the Advertising Standards Authority (ASA) for breaking its rules on Instagram.
Boxing Day footfall decreased by 11.8% compared to Boxing Day 2018, according to new data.
UK marketing budgets have enjoyed a surprising comeback for the first quarter of the year, with 21.6% increasing spend versus 12.8% cutting back, according to new data.
Over one fifth (22%) of internet users across four markets – the US, UK, Australia and India – use the available voice-command features to operate their TV and video devices, with another 30% planning to do more in the future, according to new research.