Adidas found a smart way to get WhatsApp working in its marketing, by creating a hotline to help amateur football teams replace missing players at the last minute. And to build excitement, they added the chance of some global superstar talent. A brilliant social media stunt that hacked the model of WhatsApp.
The world’s biggest health crisis, became the world’s biggest economic crisis. Along the way many organisations changed the way they work. Internally they rapidly developed ways to support their staff, and externally they found new ways to help customers – often through radical changes to eiter what they normally offered or how they offered it.
Nearly a quarter (24%) of people working from home due to COVID-19 admit they ‘rarely’ or ‘never’ consider data protection policies or regulations when they share information with colleagues as part of their work, according to new research.
The UK government has confirmed that its smartphone app for tracking people who have been in contact with Covid-19 patients will not be ready for 1 June, when the next stage of the relaxation of lockdown is due to begin.
Family-run food services business, Dunster's Farm, was quick to jump to the aid of struggling consumers following the lockdown announcement, overhauling and converting its b2b food services business into a consumer food-to-door delivery service in just 14 days.
The COVID-19 pandemic has impacted advertising spend, with food and government seeing the biggest increase in traditional advertising spend, whilst spend dropped significantly in travel, entertainment and telecoms (-15%), according to new data.
The UK is currently testing its COVID-19 tracing app on the Isle of Wight, a vital tool to help stem the spread of the virus. But is it effective? Does it stay on in the background? Does it stop false reporting? Technology and message recovery service Reincubate were able to get an early view into the app ahead of it going live in the UK.
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