Jul 13, 2021 | Ad tech, Australia and New Zealand, Brazil, China, Content marketing, FMCG digital marketing, FMCG digital marketing food and beverages, France, Germany, Latin America, Marketing transformation, Mobile, Online advertising, Online video, Russia, Search Engine Optimization, South Africa, UK, USA
Global advertising spend is on course for 12.6% growth this year to reach $665bn, an upgrade from 6.7% initially projected, as the global ad market rebounds strongly from the COVID-19 downturn of last year, according to new research.
Aug 28, 2020 | Social, South Africa
This year has seen an increase of 81% of people joining or signing a petition, with user growth increasing globally by a third, according to new research.
Mar 24, 2020 | Ad tech, Australia and New Zealand, Brazil, China, Content marketing, France, Germany, India, Online advertising, Paid search, Peru, South Africa, UK, USA
As more countries across the world impose lockdown restrictions to fight the spread on the Coronavirus, how is consumer sentiment towards brands and advertising changing? New research from Global Web Index looks at key markets across the world to uncover why people expect brands to help more and advertise less.
Feb 26, 2020 | Ad tech, South Africa
The number of tech hubs across Africa has grown by nearly 50% in the past year alone, with Mauritius, Kenya and South Africa home to some of the best cities fro start-ups on the continent.
Nov 7, 2017 | South Africa
Mobile data will be the main driver of growth in the African telecoms market, with the number of mobile broadband connections on the continent set to more than double over the coming five years, according to new research.
Aug 9, 2017 | Mobile, South Africa
The digital lives of internet users in the Middle East & Africa Region revolve around smartphones., with 3 in 10 digital consumers truly mobile-only, according to new research.
May 25, 2017 | CPG, Digital marketing skills, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, South Africa, Unilever - Research, tips and news for marketers
Unilever has introduced a digital recruitment programme that will use online gaming to select the best candidates. The Unilever Digital Recruitment Programme is an online initiative that mixes gaming with video interviews to find the best graduates. The selection...
Feb 9, 2017 | Argentina, Australia and New Zealand, Brazil, Chile, China, Colombia, Content marketing, France, Germany, India, Latin America, Mexico, Mobile, Online advertising, Philippines, Russia, Social media, South Africa, Twitter marketing, UK, USA
Internet usage grew slightly faster than it did in 2015, while social media users more than doubled in a year, spurred on by mobile, according to a comprehensive global report from We Are Social. 2017 Digital Yearbook from We Are Social Singapore The report also found...
Sep 9, 2016 | Argentina, Brazil, China, Content marketing, E-commerce and E-retailing, Facebook marketing, France, Germany, India, Latin America, Marketing through gaming, Mexico, Mobile, Online advertising, Online video, Russia, Search engine marketing, Social media, South Africa, Twitter marketing, UK, Viral and buyrals, WhatsApp
There is a positive outlook for the global advertising market in 2016, set to continue in 2017 powered by the ongoing growth of Digital, according to new research. The study, from Carat, is based on data received from 59 markets across the Americas, Asia Pacific and...
Aug 23, 2016 | Argentina, Australia and New Zealand, Brazil, Chile, China, France, Germany, India, Latin America, Mexico, Mobile, Russia, South Africa, UK, USA
New connected consumers in emerging markets, especially rural China, continued to drive smartphone growth in 2Q16, according to new research. Analysis of the latest smartphone sales trends has prompted GfK to upgrade its forecast for the year. Full year global...
Sep 24, 2015 | Mobile, South Africa, Unilever - Research, tips and news for marketers
South Africa may have one of the lowest maths literacy rates in the world, but it’s up there when it comes to tech literacy – the market boasts 86% mobile penetration. Using the latter to boost the former seemed a good opportunity – and laundry brand OMO, with a...
Jun 30, 2015 | Facebook marketing, Mobile, Social media, South Africa
Facebook is opening an office in an affluent suburb of Johannesburg next month, as the social network looks to reach more users on the continent. North America has a population of about 500 million, and two-fifths of them are on Facebook. The sales office will be...
Jun 4, 2014 | Argentina, Brazil, China, Content marketing, Facebook marketing, India, Latin America, Mexico, Online advertising, Online video, Russia, Search engine marketing, Social media, South Africa, UK, USA
Digital ads will lead the way for global media growth in the next four years, accounting for 33% of total advertising revenue, nearly catching TV in the process, according to a new report.
Mar 13, 2014 | Argentina, Australia and New Zealand, Brazil, Chile, China, Colombia, France, Germany, India, Latin America, Mexico, Online advertising, Peru, Philippines, Russia, South Africa, UK, USA
This chart shows the mobile broadband penetration for each region’s population across the globe. North America has the highest percentage of its population using mobile broadband with 72%. Oceania has the second highest percentage with 66%, exceeding Western...
Jan 9, 2014 | E-commerce and E-retailing, Facebook marketing, Mobile, Online advertising, Online video, Search engine marketing, Social media, South Africa, Twitter marketing, Viral and buyrals
Here are the top digital marketing data and statistics that caught our eye. Reaching mums through digital marketing channels – smartphone use is key Latest research into use patterns for smartphones shows they are key for reaching mums through digital marketing...
Jan 8, 2014 | Brazil, China, Latin America, Mobile, South Africa
Following the launch of its Global Mobile Consumer Survey in December, the Mobile Entertainment Forum (MEF) have created this infographic looking specifically at the emergence of a new era of mobile – Mobile 3.0. Mobile 3.0 is which is characterised by super...
Dec 12, 2013 | E-commerce and E-retailing, South Africa
This year saw a rise in online spending across the globe, with USA reporting a 20% increase in online shopping on Cyber Monday as shoppers snubbed physical retail stores in favour of missing out on the holiday queues. A recent report shows that 9.5% of South Africans...
Jun 27, 2013 | South Africa
This chart shows the top 10 mobile websites in South Africa (not including international sites). The mobile version of News24.com and its sister sites channel24.com and sport24.com all feature in the top ten. News sites in general are clearly popular mobile site...
Jun 27, 2013 | South Africa
This chart shows the unique visitors and page views for the top 15 websites in South Africa (not including international sites). News24.com is a popular South African based news website, attracting the highest amount of unique visitors and over 40 million page views....
Jun 13, 2013 | South Africa
News24 is South Africa’s most popular website, followed by Howzit and iol, according to data from Effective Measure. Effective Measure is the official traffic measurement partner of the Digital Media and Marketing Association (DMMA), and provides accurate traffic...
