During the second year of GDPR there was an increased trend in the creation of new digital consent notices by companies globally, growing overall by 40%, indicating that more companies are placing an emphasis on having processes in place to capture customer consent online, according to new research.
The world’s biggest health crisis, became the world’s biggest economic crisis. Along the way many organisations changed the way they work. Internally they rapidly developed ways to support their staff, and externally they found new ways to help customers – often through radical changes to eiter what they normally offered or how they offered it.
Two years since the enactment of the General Data Protection Regulation (GDPR), data privacy remains a key concern for consumers who are now most receptive to contextually relevant advertising, according to new research.
Nearly a quarter (24%) of people working from home due to COVID-19 admit they ‘rarely’ or ‘never’ consider data protection policies or regulations when they share information with colleagues as part of their work, according to new research.
The way brands responded to the coronavirus emergency didn't just have an effect on people’s trust, but it created significant impact on purchasing decisions for the long term. Major donors from all over the world were doing their bit to help fund the fight against the virus, adapting their products and services to cater for a locked-down society. C19 unleashed unseen innovation in global brands, from physical changes in production lines, to creating new digital services, to innovating new distribution platforms.
From beer brands making hand sanitiser to scuba diving equipment makers donating breathing equipment to hospitals, we look at some key brands reworking their resources to do their bit to fight the pandemic.
The UK government has confirmed that its smartphone app for tracking people who have been in contact with Covid-19 patients will not be ready for 1 June, when the next stage of the relaxation of lockdown is due to begin.
90% of marketers are now changing their marketing approach, and 68% have also pulled advertising campaigns due to COVID 19, according to new research.
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