Shopping habits have shifted as the UK entered lockdown on 23rd March – demonstrating the need for marketers to tap into the most up-to-date data insights to ensure they’re running the most relevant campaigns, according to new research.
Europe’s largest wholesale distributor of professional hair and beauty products, Pro-Duo, has partnered with digital commerce agency, Astound Commerce UK (ACUK), to upgrade its French and German ecommerce sites.
As one of the most popular consoles globally, Nintendo Switch witnessed an influx of new players and fans since its release three years ago. According to new data, the portable video game console sales jumped 60% in a year, reaching 55.7 million units sold as of March.
Video ad tech company Unruly has conducted a new study into the fan-created ads for ITV’s ‘The People’s Ad Break’, comparing them with the original ads to see how effective they were in terms of emotional engagement and brand recall.
Nearly half (45%) of UK adults plan to buy from certain brands and retailers less in the future specifically because of how those companies have responded to the current pandemic, with Sports Direct and Wetherspoons suffering as Tesco grows in favourability, according to new research.
Over a quarter of consumers (27%) have been influenced to purchase a product or service by YouTube influencers in the last six months, followed by 24% on Instagram and 15% on TikTok, according to new research.
Google has confirmed that various user engagement signals will become official ranking factors in 2021, such as mobile-friendliness, load time, safe-browsing, stability of content, HTTPS and number of intrusive interstitials.
During the second year of GDPR there was an increased trend in the creation of new digital consent notices by companies globally, growing overall by 40%, indicating that more companies are placing an emphasis on having processes in place to capture customer consent online, according to new research.
Vodafone and Barnardos have launched ‘The Great British Tech Appeal’, with an aim to distribute 10,000 phones and tablets to those most in need during the Covid-19 crisis.
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