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Covid 19 and how brands stepped-up to help both customers and staff

Covid 19 and how brands stepped-up to help both customers and staff

The world’s biggest health crisis, became the world’s biggest economic crisis. Along the way many organisations changed the way they work. Internally they rapidly developed ways to support their staff, and externally they found new ways to help customers – often through radical changes to eiter what they normally offered or how they offered it.
Omedia partners JustWatch for VoD analytics

Omedia partners JustWatch for VoD analytics

Omdia has partnered with JustWatch to strengthen its video-on-demand (VoD) competitive intelligence through the integration of industry-leading content analytics.
Case study: Nescafe optimises on-pack competition to boost engagement

Case study: Nescafe optimises on-pack competition to boost engagement

How do you keep raising engagement? Not everyone responds positively to the same ad content, so Nestlé tested out different approaches. For Nescafe campaigns in Turkey they tested content that adapted to the viewer’s preferences, in real time. This case study looks at how the coffee brand increased engagement through an on-pack competition combined with smart programmatic display marketing.
Case study: San Pellegrino tests different ad creative to optmise campaigns

Case study: San Pellegrino tests different ad creative to optmise campaigns

How do you drive more traffic to your brand site? San Pellegrino delivered 90,000 extra visits to its website through display ads tailored to specific audiences. This case study looks at how San Pellegrino achieved a 10% increase in click-throughs with a 14% lower spend than previous campaigns.
Covid 19: how a crisis triggered massive innovation by brands – from retooling production lines to new digital services

Covid 19: how a crisis triggered massive innovation by brands – from retooling production lines to new digital services

The way brands responded to the coronavirus emergency didn't just have an effect on people’s trust, but it created significant impact on purchasing decisions for the long term. Major donors from all over the world were doing their bit to help fund the fight against the virus, adapting their products and services to cater for a locked-down society. C19 unleashed unseen innovation in global brands, from physical changes in production lines, to creating new digital services, to innovating new distribution platforms. From beer brands making hand sanitiser to scuba diving equipment makers donating breathing equipment to hospitals, we look at some key brands reworking their resources to do their bit to fight the pandemic.
UK COVID-19 tracking app ‘not ready for June 1st’

UK COVID-19 tracking app ‘not ready for June 1st’

The UK government has confirmed that its smartphone app for tracking people who have been in contact with Covid-19 patients will not be ready for 1 June, when the next stage of the relaxation of lockdown is due to begin.
Lotame launches cookie-free ad data tool for marketers

Lotame launches cookie-free ad data tool for marketers

Lotame has launched Panorama, a suite of data enrichment solutions that use first-, second- and third-party data to create and analyze addressable audiences across the cookie-challenged web (Safari, Firefox, and Chrome), mobile app, and OTT environments.
Payments solution OpenPay undergoes major rebrand

Payments solution OpenPay undergoes major rebrand

Openpay, the UK’s next-generation, interest-free payments solution, worked with the agency on a new visual brand identity to reflect the company’s open and transparent approach to consumer spending. The major rebrand has been introduced across all company platforms,...