Amazon has made its first major foray into the video games industry, with an online team shooter called ‘Crucible’.
Global in-game advertising platform Anzu.io has struck a new collaboration with Nielsen Connectivity which will bring advanced advertising effectiveness measurement, optimization, and real-time brand-specific metrics to in-game ad campaigns on consoles and PCs.
The coronavirus pandemic has led to cuts to all forms of marketing activity in the UK, dropping 6.1% overall, but marketers are being urged to think twice before pulling spend, according to the latest IPA Bellwether report.
MG Motor UK has become the first automotive manufacturer to champion in-game advertising in real-time, advertising on DiRT Rally 2.0 with Bidstack.
The UK gambling and betting revenues will drop by 17% in 2024, according to data gathered and calculated by GoldenCasinoNews.com.
Popular online multiplayer game EVE Online was forced to cancel its annual fanfest last month – but makers CCP Games are using personalised video to engage its audience and create a social buzz.
App install spend in the gaming sector is set to more than double by 2022, reaching £37bn globally, up from £17bn in 2019, according to new research.
Duolingo has teamed up with gaming company Rovio to put its language teaching owl into Angry Birds.
Liberty Games has created an Intensive Gaming Course, designed to prevent couples from arguing due to feeling left out and having to battle with their partner’s other love… their PlayStation.
Over a third (37%) of global consumers consider themselves ‘gamers’, and that they are more invested in environmental issues than the average consumers – that’s roughly 2.8 billion people demanding environmental and social responsibility from brands, according to new research.
UK adspend rose 5.6% year-on-year to reach £5.97bn in Q3 2019, 0.8 percentage points ahead of forecast, according to new research Warc and the Ad Association.
VR and AR software company Masters of Pie has won a new funding round amounting £1.5m from Foresight Group and Williams Advanced Engineering.
Esports viewing is on the rise, but Western countries still lag far behind China, where over 1 in 4 Internet users watched esports games in the last month.
Retailer GAME is to close 40 stores in the UK as the shift to digital gaming and game streaming takes its toll on the high street.
Game developers are using more ad formats and showing more ads per session and are now increasingly beyond just casual games while making
more money overall, according to new research.
The perfect office space is open plan, has lots of natural light, a café, comfy chairs, fixed desks and free snacks, according to a new research.
Shopper marketing firm Live & Breathe is partnering with The Virtual Influencer Agency (VIA), taking on Dudley Nevill-Spencer as its new strategy & innovation director in the process.
Mobile games developer Gameloft is working with Pubmatic to run in-app advertising across its roster of titles.
Snapchat has launched a multiplayer video game service, alongside a new AR utility platform, as the chat app looks to expand amid growing competition from larger rival Instagram.
With A&E waiting times in England reaching the worst level in 15 years and the 4 hour government target to see and dismiss patients now being scrapped, a new interactive game highlights what it’s like to work as an A&E staff member.