How the Coronavirus has (and has not) affected marketing spending

eMarketer has cut its outlook for global ad spending, after decreasing its ad spending forecast in China by more than 6%.

Fashion and beauty retail trends: Reviews, discounts and photos most likely to drive online purchases

Customers of leading direct-to-consumer brands in sectors such as fashion and beauty say reviews (76%), discounts (70%) and photos (61%) are among the top factors that make it easier for them to make purchase decisions according to new research.

Top 10 Super Bowl ads: Groundhog Day, Baby Peanuts and MC Hammer

The Super Bowl is not only one of the biggest sporting events of the year, it's also one of the biggest ad events, with brands battling for both TV viewers and social media clicks. We take a look at yesterday's big game to pick the best (and worst) ads of the night.

UK online adspend ‘now accounts for 3 in every 5 pounds spent’

UK adspend rose 5.6% year-on-year to reach £5.97bn in Q3 2019, 0.8 percentage points ahead of forecast, according to new research Warc and the Ad Association.