Lockdown is changing mobile consumer behaviour, with brands such as Discord and Disney+ improving at the expense of Playstation and ITV, according to new research.
Drinks brand Campari has announced virtual reopening of three of the world’s best bars - and the public is invited to a virtual event to help to hospitality industry during the COVID-19 crisis.
Bristol Gin has faced a social media backlash after it tweeted that rioters favoured its gin due to its flammability.
Video ad tech company Unruly has conducted a new study into the fan-created ads for ITV’s ‘The People’s Ad Break’, comparing them with the original ads to see how effective they were in terms of emotional engagement and brand recall.
The World Federation of Advertisers has launched a guide for brands on data ethics in advertising, designed to provide clear actions and practical guidance to some of the world’s biggest companies.
Video ad tech company Unruly, part of Tremor International, has appointed former Oath and AOL Managing Director, Alex Khan, to the position of UK Managing Director.
Over a quarter of consumers (27%) have been influenced to purchase a product or service by YouTube influencers in the last six months, followed by 24% on Instagram and 15% on TikTok, according to new research.
Ad monetisation platform Smart AdServer has launched its ‘Cannes From Home’ event in collaboration with a number of other ad tech companies.
Nearly half of all ecommerce-related searches on Google never result in consumers clicking through to a retail or other website according to a new study.
During the second year of GDPR there was an increased trend in the creation of new digital consent notices by companies globally, growing overall by 40%, indicating that more companies are placing an emphasis on having processes in place to capture customer consent online, according to new research.
There is a growing disconnect between digital publishers and brands and advertisers due to concerns about placing ads beside Covid19 content, according to new research.
Kantar and Comscore have announced the renewal of their partnership with Auditel in Italy until December 31st 2023.
The world’s biggest health crisis, became the world’s biggest economic crisis. Along the way many organisations changed the way they work. Internally they rapidly developed ways to support their staff, and externally they found new ways to help customers – often through radical changes to eiter what they normally offered or how they offered it.
Two years since the enactment of the General Data Protection Regulation (GDPR), data privacy remains a key concern for consumers who are now most receptive to contextually relevant advertising, according to new research.
Omdia has partnered with JustWatch to strengthen its video-on-demand (VoD) competitive intelligence through the integration of industry-leading content analytics.
AdInMo, a programmatic ad platform for video games, has secured a $500K investment round led by Techstart Ventures, an investor in start-ups across Scotland and Northern Ireland.
90% of marketers are now changing their marketing approach, and 68% have also pulled advertising campaigns due to COVID 19, according to new research.
Digital youth charity, The Mix, is launching a new partnership with streaming service NOW TV.
Lotame has launched Panorama, a suite of data enrichment solutions that use first-, second- and third-party data to create and analyze addressable audiences across the cookie-challenged web (Safari, Firefox, and Chrome), mobile app, and OTT environments.
Marketers’ initiatives planned for the start of this year have been flipped on their head since the COVID-19 pandemic. New research indicates that personalised, empathetic engagement is now front of mind for marketers in this rapidly digitally accelerated climate.