UK business revenues down by a third ahead of key holiday season
Despite announcements of additional government support and positive early signs on a variety of potential vaccines, businesses concerns rise ahead of a challenging holiday season.
John Lewis launches Christmas trends campaign on Pinterest
Pinterest and John Lewis & Partners have launched a co-branded Christmas trends campaign offering gift and decorating ideas for the festive period.
Plymouth home to world’s first 5G ocean-based marine testbed
Plymouth Sound is to be home to the world’s first 5G ocean-based marine testbed, putting the city at the forefront of marine and maritime innovation.
Making a campaign during lockdown: PagoFX by Santander reveals how it was done
Earlier this year, Santander launched PagoFX, an international transfer, service. Here, the financial giant reveals how it managed to produce a full campaign during a pandemic.
Sainsbury’s secures number one spot in top 10 Christmas ad rankings
Sainsbury’s has decisively taken the top spot in Mediaocean’s fourth annual Top 10 Christmas Ad Rankings, while Amazon and LEGO broke into the top ten for the first time.
John Lewis Christmas ad: Retailer gets artistic in ‘Give a Little Love’ commercial
John Lewis has launched its much-anticipated Christmas ad, and has taken a different creative direction to reflect a year like no other.
UK plans to ban all online junk food advertising to tackle obesity
Online adverts for fatty, sugary and salty food could be banned under new proposals set out by the UK government, but the plans have been criticised for going to far.
How are brands responding to a pandemic Christmas? Top 5 ads reviewed
We’ve heard that Christmas will be ‘like no other’, so how does the current crop of ads from Aldi, M&S Food, Amazon and others fare? Lynne Deason, Head of Creative Excellence, UK at Kantar has provided her analysis below on five campaigns.
Ad of the week: Amazon tugs heartstrings with Christmas ‘ballet’ ad
Amazon has launched its UK Christmas advert that tackles the Covid crisis with an uplifting tale of a young determined dancer.
Burger King tells customers to ‘order from McDonald’s’ to help hospitality staff during lockdown
In a surprising move, Burger King has urged customers to ‘order from McDonald’s’ to help the hospitality industry during the UK’s second lockdown, in a tweet that has earned tens of thousands of replies.
WARC: UK ad market ‘won’t recover until 2022’
The UK ad market is now not expected to recover fully until 2022, as the global pandemic continues to hit marketing budgets, according to the latest WARC adspend forecast.
Pets at Home launches 60-minute Click & Collect service
Pets at Home is launching an express 60-minute Click & Collect service to make online shopping as convenient as possible for customers.
KP Snacks launches ‘McCoy’s Muchos Tortilla Takedown’ with comedian Alex Brooker
Agency Starcom has launched of a new campaign for KP Snacks’ McCoy’s Muchos tortilla snacks featuring commentary from the well-known presenter and comedian Alex Brooker who is doing the voice over for the creative.
IPA Bellwether: No ‘green shoots’ yet for marketing budgets but pace of decline slows
UK ad spend has fallen sharply for the third quarter in a row as marketers grapple with Covid-19 restrictions, Brexit and economic uncertainty, according to new data.
UK digital ad spend tumbled 5% in first half of 2020
UK digital advertising spend dropped 5% in the first half of 2020, due to the impact of the Covid-19 pandemic, with most of the damage in the second quarter, according to new data from IAB UK and PwC.
Yeo Valley Organic launches ‘always on’ connected packaging
Food brand Yeo Valley Organic has rolled out connected packaging across all products as part of their new ‘Put Nature First’ brand platform.
Marketing fail: UK government criticised for ‘crass’ ad advising ballerina to retrain in IT
The UK government has been forced to apologise over a ‘crass’ advertising campaign which suggested a ballet dancer could “reboot” their career by moving into cyber security.
Making the perfect Christmas advert: Shoppers reveal formula for success
Shoppers have revealed the formula for the perfect 2020 Christmas advert – and there isn’t a fir tree or snowy scene in sight, according to a new survey.
Premium drinks brand Served boosts Amazon sales with Acorn-I
UK hard seltzer brand Served is launching its range on Amazon after sell-out successes in Selfridges and Planet Organic.
YouTube Select launches in UK: ‘Line-ups’ of top creators for advertisers
YouTube has launched a new ad format for British advertisers and brands called YouTube Select, letting brands choose from ready-made ‘lineups’ that represent the best of the platform’s diverse creators, publishers and cultural content.
