In collaboration with industry experts from the International Chambers of Commerce, the World Economic Forum and the World Wide Web Foundation, Dun & Bradstreet hosted a webinar explaining the impact of the pandemic on global markets and economies; both now and in future. This report highlights some of the key learning outcomes from the event.
Millions of previously office-bound professionals are now working from their own homes to prevent to spread of the COvid-19 virus. Career experts StandOut CV have picked the brains of some of the UK’s most inspiring entrepreneurs, former BBC Dragons and biggest brands, as well as veteran remote workers from established remote businesses, for their tips on staying focused, productive and sane while working away from the office.
Nearly half of advertisers are using personalised and creative ad formats, driving a 335% higher engagement rate when compared to standard pre-roll ads, while fifteen seconds is proving to be the ad length of choice for marketers, according to new research.
The COVID-19 pandemic has led to global ad prices falling across all media channels except digital video and display, according to new research.
Amazon is the top global brand in terms of financial performance and consumer opinion, followed by other digital native brands such as JD and Alibaba and retail veterans such as Costco, Target and Walmart have performed strongly too, according to new research.
The UK ad market is forecast to contract by £4.2bn (16.7%) this year) to £21.1bn this year due to the coronavirus lockdown and economic slump.
Nearly half of online sales for brands in March were driven by “new customers” thanks to Covid-19, new research reveals.
Google's parent company Alphabet has revealed a 13% surge in first quarter revenue despite a "significant" hit to advertising sales as the COVID-19 crisis continues.
UK-based non-profit, Positive Steps, has leveraged Citrix digital workspace solutions to continue delivering critical services to families and children across Greater Manchester in face of COVID-19.
Age isn’t always a factor when it comes to hobbies, with under 40s more likely to enjoy board games than their older counterparts, according to new research looking into how social media impacts the nations choice of post work activities.
UK ad spend grew by 15.4% year-on-year in 2019, reaching £15.69bn, according to IAB UK’s adspend update.
Publicize Swap Shop has launched a marketplace for businesses to trade and barter products and services in exchange for their own.
The number of people that can be reached on Facebook via ads is now 2.02 billion, compared to 970 million on Instagram, 398 million on Snapchat and 386 million on twitter, according to new research.
In a crowded marketplace, Adidas needed a way to stand out from the competition and serve relevant messages to people at crucial points in their purchase decisions. This case study looks at how the sportswear brand used programmatic display ads to tell exactly the right stories to the right people, at the right step in the customer’s journey to maximise sales.
Ad tech firm Glam has bought Carbon DMP to boost AI and data ad management platform for publishers.
The coronavirus pandemic has led to cuts to all forms of marketing activity in the UK, dropping 6.1% overall, but marketers are being urged to think twice before pulling spend, according to the latest IPA Bellwether report.
Cloud-based digital marketing provider Mapp Digital, the has been appointed by fintech company Quint to help it to achieve long term business growth.
Consumers trust ads placed on news sites 4 times more than on social media websites, highlighting to advertisers the importance of placing ads only on those sites viewed by consumers as a credible source, according to new research.
Keyword-based safety strategies are unduly denying brands access to vast viable ad inventories during the Covid-19 pandemic, according to new research.
Almost half (42%) of UK consumers want ads to make them feel more informed during the COVID-19 pandemic, but only 5% of Brits would like brands to pause their advertising altogether, according to new research.