Working from home: 20 tips from BBC dragons and UK brands

Millions of previously office-bound professionals are now working from their own homes to prevent to spread of the COvid-19 virus. Career experts StandOut CV have picked the brains of some of the UK’s most inspiring entrepreneurs, former BBC Dragons and biggest brands, as well as veteran remote workers from established remote businesses, for their tips on staying focused, productive and sane while working away from the office.

Global digital ad trends: Facebook reaches 2.02bn people with ads worldwide

The number of people that can be reached on Facebook via ads is now 2.02 billion, compared to 970 million on Instagram, 398 million on Snapchat and 386 million on twitter, according to new research.

Case study: Adidas uses Google data insights to create targeted storytelling and more relevant product messages

In a crowded marketplace, Adidas needed a way to stand out from the competition and serve relevant messages to people at crucial points in their purchase decisions. This case study looks at how the sportswear brand used programmatic display ads to tell exactly the right stories to the right people, at the right step in the customer’s journey to maximise sales.

Marketing budgets drop at fastest rate since last recession amid Covid-19 crisis

The coronavirus pandemic has led to cuts to all forms of marketing activity in the UK, dropping 6.1% overall, but marketers are being urged to think twice before pulling spend, according to the latest IPA Bellwether report.

Only 5% of Brits want brands to ‘pause advertising altogether’ during Coronavirus pandemic

Almost half (42%) of UK consumers want ads to make them feel more informed during the COVID-19 pandemic, but only 5% of Brits would like brands to pause their advertising altogether, according to new research.