Digital marketing changed the mix for how CPG and FMCG brands win in their marketing. We help you get this right.
From building talkability in social media, to geo-targeted ads to trigger impulse, to CRM for maintaining engagement – there’s a brilliant range of tools that should be part of the marketing strategy for any CPG / FMCG brand. Get the mass market reach you need, while building relevancy of message to your target audiences.
Brands who partnered with us for digital marketing strategy support
We’ve supported hundreds of brands within Unilever, Diageo, and Coca-Cola as well as specialists CPG manufacturers such as Lindt, Twinings and McCain. We offer holistic solutions ranging from a simple digital marketing health check to a complete integrated strategy.
Marketing transformation for CPG and FMCG brands
Strong data underpins today’s digital marketing strategy for any CPG / FMCG brand. Content marketing can transform the reach of your brand and the engagement people have with your message.
Understanding the consumer’s journey lets you select the relevant touchpoints that will drive the greatest conversion, and consumer journey thinking can help you break into new market segments.
We started helping CPG brands manage their marketing transformation and digital marketing transformation back in 2002. Since then, we’ve worked with hundreds of brands, locally in more than 60 countries, to help their teams strengthen the impact and engagement of the brand’s messaging.
Critical success factors in marketing strategies for CPG and FMCG brands
- Understanding the consumer’s journey
- Understanding the shopper’s triggers for impulse
- Understanding the shopper’s journey for the weekly shop
- Using digital tools to gather better insights about CPG consumers
- Strong content marketing to raise awareness and drive consideration
- A search strategy that ensures you get found in search at the right moment
- Targeted social media to reach relevant segments at their moment of greatest interest
- A data strategy that builds insights about consumer preference, media use and purchase behavior
- Integrated aquisition marketing and sampling
- Smart performance based marketing to maximise conversions
- Full sales funnel optimisation to improve marketing effectiveness
- Strong price and promotional strategies for ecommerce partners
- Using digital to drive loyalty and reward mechanisms
- Marketing automation to boost efficiency
Digital marketing strategies are critical for CPG and FMCG brands to get engagement and cut through.
A few of our CPG partners
We partner with leaders in business to accelerate the success and effectiveness of their brands and companies - and the people behind them.
Our experts bring deep industry, marketing and digital expertise. We work collaboratively with your team, co-creating new approaches, and driving change together. And we help wherever you are, working in Europe, North America, Latin America, Africa, the Middle East, and across Asia Pacific.
Get in touch today to see what we could do for you [email protected]
How we can help boost your CPG and FMCG sales
Our team guide you, co-create the plan, and steward its execution. We coach your colleagues to strengthen their marketing and digital skills through face to face training or elearning with the Digital Training Academy to embed your new marketing strategy.
Our formula
Boost digital and marketing knowledge
Transform confidence
Build marketing skills
Global team
Headquartered in London, we’ve been the partners for global brands since being founded in 2000. We run local marketing programmes for organisations across Europe, United States, Asia, Latin America, Middle East & Africa.
