Following a competitive tender process, Jaywing has been appointed as digital agency for Britvic, handling activity across seven brands; Tango, Robinsons, Fruit Shoot, London Essence, Purdey’s, Aqua Libra and J20.
Jaywing will work in close partnership with Britvic’s Digital Centre of Excellence, an in-house initiative which will use strategic support and production services from Jaywing to enable and inspire its marketing teams to deliver consistent, highly engaging platform-specific digital, brand and PR practices.
Jaywing will enhance digital presence and best practice across all brands covering strategy, production and execution to contribute to the reach and effectiveness of campaigns. The agency will also help elevate the capacity of the marketing function, supporting the company’s vision to continually innovate and push the latest trends and thinking.
With a strong heritage in the sector, Jaywing’s appointment brings media and creative closer together to engage with consumers through optimised, mobile-first content and best in class digital campaigns across the digital space. Work is already underway to support and activate presence for Tango and London Essence ahead of the Christmas period.
Brían Taylor, Managing Director, Jaywing said: “We’re very excited to have been appointed by Britvic as lead agency across such a compelling suite of household names. With a heritage in both FMCG and marketing to Gen Z, Britvic’s portfolio plays to our strengths as an agency and we are looking forward to delivering exceptional work for the client.”
Alice Rowley, Head of Digital Marketing, at Britvic said: “Jaywing really showed an understanding of our brands, our digital strategy, and our ambitions to help drive our business forward. Together, we’re looking forward to producing campaigns that engage with our brand audiences and deliver exciting work across 2020.”
