Analytics firm Contentsquare has purchased Israel's Clicktale, a digital experience platform, which serves clients such as RBS, Dell and T-Mobile.
The deal will let ContentSquare offer its 600+ enterprise customers a more comptrehensive user experience analytics solution.
This is Contentsquare’s second acquisition in the past week, following it acquiring Pricing Assistant, to add pricing, product and competitive data to its online behavioural analysis – giving even more comprehensive online insight for retailers.
Contentsquare and Clicktale plan to release a combined platform later this year.
The combined entity serves 600 enterprise clients around the world, including 30% of the Fortune Global 100, showing strong market presence in the U.S., Europe and Asia, and a global community of 12,000 users comprised of analytics, e-commerce, e-merchandising, content, marketing, UX and IT professionals. Just last week, Contentsquare announced the acquisition of Pricing Assistant, an innovative pricing optimisation and merchandising solution, making this the company’s second acquisition.
Contentsquare and Clicktale both give e-commerce and digital teams a granular understanding of customer behaviour on their web, mobile site and app. They collectively analyze nine trillion digital interactions every day to provide ready-to-use KPIs, benchmarks and recommendations.
“The combination of Clicktale and Contentsquare heralds an unprecedented goldmine of digital data that enables companies to interpret and predict the impact of any digital element — including user experience, content, price, reviews and product — on visitor behaviour,” said Jonathan Cherki, Founder and CEO of Contentsquare. “Increasingly, this unique data can be used to activate custom digital experiences in the moment via an ecosystem of over 50 martech partners. With a global community of customers and partners, we are accelerating the interpretation of human behaviour online and shaping a future of addictive customer experiences.”
Clicktale’s focus has been to help digital teams see and solve issues to reduce friction in the buying journey, while Contentsquare empowers the discovery of formerly unseen opportunities to improve conversion and optimize content performance.
“Clicktale boasts a heritage of driving meaningful insights for its customers while forging a path in digital experience innovation,” said Shlomi Hagai, CEO of Clicktale. “Contentsquare and Clicktale are exceptionally compatible. By combining our resources, we unlock the next level of digital experience success for our customers.”
Product as well as research and development teams are working to deliver a joint augmented platform combining the best functionalities of each product. Research and development resources will be integrated and expanded with teams working together in Paris and Tel Aviv. In total, the combined company now has more than 550 employees, with 170 people in R&D, including strong expertise in A.I.
Since its founding, Contentsquare has experienced tremendous growth, including during the last year, in which it experienced 100% year over year growth; raised $60 million of Series C capital; and acquired Pricing Assistant. Contentsquare has raised $120 million over the last three years from Eurazeo, Canaan, Highland Europe and H14.
Existing investors of Clicktale, including global investment firm KKR, will become investors in Contentsquare.
What has 600 customers, 12,000 users, 9 trillion interactions daily, and 6 offices? We do! Announcing our acquisition of @Clicktale #powerof2 #digitaltransformation #webanalytics #powerof2 #marketing https://t.co/b7OhCGQpdy pic.twitter.com/maViny0Vj6
— Contentsquare (@Contentsquare) July 1, 2019
