Online articles enjoy a very short period of high traffic, followed by a sharp decline, according to new research. The research, conducted by Boost the News, analyzes the traffic of 30 articles from different websites. The analysis points at the following phenomena: In 74% of articles, traffic reaches its peak on the day of publication. […]
Online articles enjoy a very short period of high traffic, followed by a sharp decline, according to new research.
The research, conducted by Boost the News, analyzes the traffic of 30 articles from different websites. The analysis points at the following phenomena:
The results of the research are of big importance for online publishers and for online marketers:
For online publishers, the results mean that the competition over readers is harder than ever, and content must be constantly created and promoted in order to maintain high traffic in the long term.
For online marketers, results put a big question mark on the efficacy of their content marketing efforts. Brands that thousands of dollars on creating high-quality branded content should know that the effect of their investment lasts for merely a few days. It also means that the impact of SEO on long-term traffic of online content is minimal: after the initial buzz fades away, organic traffic stands for less than 2% of the initial traffic.
Marketers and publishers must thus develop a sustainable, long-term promotion strategy for their content. Without it, most of the resources they have invested on creating content will be irrelevant already after a week.
Read the full results of the research by Boost the News.
