Poor company culture and lack of training ‘thwarting digital change’

Jul 1, 2019 | Ads, Content marketing

A lack of training combined with cultural resistance to change is prohibiting many business leaders from undertaking digital transformation projects which could improve their competitive edge, according to a new survey.

The new Censuswide survey for MHR quizzed 250 business leaders at public and private sector organisations with more than 1000 employees commissioned by leading HR and payroll provider MHR.

It found that nearly half of leaders (47 percent) feel a general lack of knowledge and training is the main barrier to carrying out successful digital transformation.

Just under two-fifths (38 percent) of business leaders blamed their company culture for their slowness to adapt to change, while 38 percent said poor collaboration between departments hindered the success of their digital transformation projects.

With only six percent of leaders believing there are no barriers to digital transformation there is clearly much frustration amongst business leaders especially as 96 percent said they were actively looking to incorporate new technologies and change their internal processes, while nearly three-quarters (73 percent) said they would like to invest more than ten percent of their annual turnover into digital transformation.

Michelle Shelton, product planning director at MHR says; “It is clear from our research that despite digital transformation being high on the agenda for many business leaders, the reality is that the many rewards transformation can offer remain out of reach for many because their organisations simply aren’t ready to initiate change.

“The fact that many identified a lack of training in their workforce and their company culture as the key reasons for holding up progress provides a strong argument for involving HR at an earlier stage in the digital journey and giving them more of a leading role in spearheading change.

“HR professionals are ideally placed to helping organisations improve their readiness for change, not only getting people on board with their transformation plan but arranging and providing training for new software orientation and continued learning. As stewards of company culture and employee relations HR can also ensure any changes are successfully embedded and embraced by its people.

“Digital transformation will almost certainly fail unless business leaders change their mindset and breakdown silos to involve HR in change projects.”

The full results of the survey are explored in MHR’s report ‘Businesses are not ready to transform (but they don’t know that)…” which is available to download here.

Source: mhr.co.uk

Trending topics

agencies reddit Russia Verizon Snapchat Estonia and this all stems from their demand for the truth adobe ema Maps sport advertising India IoT Cannes Privacy Huawei chri UK Coronavirus Valentine's Day gumtree nike USA apps comScore Christmas Yahoo France Latin America marketing global croatia Alibaba Wechat Samsung Amazon restaurants Australia Left-leaning news sources were considerably more popular than right-leaning outlets in US ‘swing states’ in the run up to the 2020 presidential election Regulation consumer insight whatsapp BBC digital Intelligence dig Pinterest Ireland iPad Middle East Social d mobile TikTok P&G video China fmg adspend CSR growth hacking Netherlands digital trends brands analytics Europe Germany re viral gover itv digital marketing government health adv publishing blogging digital data Digital Case Studies Search Entertainment so FMCG Africa Clothing according to new research. design mobile internet VR ai smartphones sky gambling KFC email Ikea WH Smith Italy retail yout new data can reveal. user generated content ecommerce media Singapore adtech Agency images demographics ski AR hacker games charity dig security Microsoft Facebook Asia Pacific mobile marketing Brazil eBay newspapers Influencer Marketing hospitality tech YouTube adt christmas. video Twitter Spain Education Travel soc top story three digi automotive data Apple con audio CX Disney Netflix innovation Android luxury ec Japan technology Instagram broadband vodafone digital skills indonesia adidas music uber Wikipedia internet use infographic PR digital Intelligence CRM spotift Google local Gen Z’s consumer behaviours mean they’re rejecting marketers’ classic playbooks content gaming financial services

All topics

Previous editions