Audience intelligence and measurement company Quantcast has announced the launch of Quantcast Choice Premium, a new and advanced paid version of its consent management platform (CMP) for website owners.
The launch builds on the success of the free Quantcast Choice launched exactly a year ago and which has so far generated more than 10 billion consent signals and has been deployed by more than 26,000 websites.
The new enhanced version is available worldwide and introduces new features for publishers and advertisers managing consumer consent across multiple websites, helping their businesses to adapt to the EU’s data protection laws, including the General Data Protection Regulation (GDPR).
Quantcast Choice Premium offers a simple solution for honoring consumer privacy while helping brands and publishers continue to offer great experiences for consumers, including personalizing content, delivering relevant advertising, and measuring and understanding their audiences. The free version of Quantcast Choice will continue to be available.
Commenting on the milestone, Konrad Feldman, Quantcast’s CEO said, “From GDPR to the CCPA and emerging regulations around the world, the evolving online privacy landscape is increasingly complex and can be difficult to navigate whether you are a consumer, a publisher or a brand. With Quantcast Choice Premium, we extend our support for consumer privacy across the internet while helping publishers and brands foster a vibrant online community, fueled by quality journalism, content and relevant advertising. ”
Quantcast Choice was the first widely-available CMP to support the IAB Europe’s Transparency and Consent Framework (TCF) when it launched on May 15, 2018. The IAB Europe’s TCF provides a common standard for collecting and disseminating consumer consent between sites when it comes to using data to deliver relevant content and advertising.
