Spotify is planning a browser-based version of its music streaming service, as the firm looks to boost both subscriber and ad revenues. The firm will launch an internet-based edition to complement its current standalone desktop and mobile apps. The firm is also likely to take the opportunity to add new features that make it easier […]
Spotify is planning a browser-based version of its music streaming service, as the firm looks to boost both subscriber and ad revenues. The firm will launch an internet-based edition to complement its current standalone desktop and mobile apps. The firm is also likely to take the opportunity to add new features that make it easier for Spotify users to follow the activity of others beyond their Facebook friends.
A browser-based version will also mean consumers will not need to download a Spotify app to access its more than 18 million tracks library.
It will also enable Spotify to compete with its rivals in the US, which are already browser-based such as Pandora and Rdio.
Currently, the platform has more than ten million users, four million of whom pay for a subscription that does not include adverts.
This is an increase from two million paying customers in September 2011.
Earlier this year, Spotify announced a partnership with Yahoo!, which sees the latter integrating the former into its online portfolio.
