India boasts the world’s second fastest growing online population with 31%t Year-Over-Year Growth, six times the average global rate, according to a new report. ComScore has released the 2013 India Digital Future in Focus report. The report provides a comprehensive overview of the Indian market and identifies the prevailing trends in web usage, online video, […]
India boasts the world’s second fastest growing online population with 31%t Year-Over-Year Growth, six times the average global rate, according to a new report.
ComScore has released the 2013 India Digital Future in Focus report. The report provides a comprehensive overview of the Indian market and identifies the prevailing trends in web usage, online video, social networking and online advertising that are defining the Indian online landscape.
Plus, a special spotlight covering online market trends in Online Retail, Travel, Entertainment, Real Estate, News and Information.
Key [March 2013] highlights from the 2013 India Digital Future in Focus include:
• At 73.9 million home and work internet users, the Indian online population currently ranks as the 3rd largest in the world after China and the U.S.
• With 75 percent of its internet users under the age of 35, India has the youngest skewing online population among BRIC countries.
• Across all age and gender groups, Women between the ages of 35-44 are the heaviest internet users in the Indian market.
• The Indian blogging audience grew 48 percent in the past year to 36 million visitors, while 26 percent of category traffic comes from mobile phones and tablets.
• 54 million internet users in India watched online videos on their computer, representing a 27-percent increase over the past year.
Read the full report here:
http://www.comscore.com/india2013
