Sky is expanding its Now TV box to include 10 entertainment channels including Sky1 and Sky Atlantic for the first time, putting the service in direct completion with the likes of Netflix and LoveFilm. Shows on offer include Game of Thrones, Mad Men, The Wire, Mad Dogs and An Idiot Abroad. This is the first […]
Sky is expanding its Now TV box to include 10 entertainment channels including Sky1 and Sky Atlantic for the first time, putting the service in direct completion with the likes of Netflix and LoveFilm.
Shows on offer include Game of Thrones, Mad Men, The Wire, Mad Dogs and An Idiot Abroad.
This is the first time the channels will be made available to viewers without a satellite dish, the channels will be available to watch live and on-demand for an initial price of £4.99 a month on a pay-as-you-go basis.
The move marks a substantial expansion of the Now TV offer which was previously restricted to sports and movies, available to buy on a day or month-long pass.
In a thinly-veiled reference to Netflix, which is largely an archive service, albeit a large one, Sky’s announcement on Tuesday said: “Unlike some other streaming services, the Now TV entertainment month pass offers premiere episodes of the very latest series.”
Along with Sky1 and Sky Atlantic, the 10 entertainment channels in the package also include Sky Living, Sky Arts 1, Discovery, MTV, Comedy Central, Gold, Disney and Fox.
Gidon Katz, director of Now TV, said: “Millions of people can now go online to watch some of the best entertainment channels, including Sky1, Sky Atlantic and Comedy Central. Now TV offers pay-as-you-go access to brand new episodes of home-grown British shows and the biggest and best US series for anyone with broadband.”
